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Marketing Strategy

How To Engage With Others on Social MediaJuly 24, 2018

Your social media presence is not a one-sided interaction. Internet users have reported their perception of a business’ accountability and availability is strongly influenced by the social media presence. To be successful on the internet you must, of course, post content that captures your audience’s attention.

3 Essential Things You Should Know About SEOJuly 19, 2018

SEO remains a critical part of your marketing. SEO refers to the process of getting your website to appear higher on the list of search results, known as the Search Engine Results Page (SERP).

Ultrasonic Hearing: A Sci-Fi Approach to MarketingJune 28, 2018

The Cambridge Analytica privacy breach had many people rethinking their social media use. But few of us feel we can abandon our smartphones, and now, there’s one more way they are listening to you.

online review

Brushing: Why Real Reviews From Your Customers Are More Important Than EverJune 12, 2018

More than 90 percent of people check reviews before making a purchase, and 84 percent of people trust those reviews as much as they trust a personal recommendation. Reviews also affect your SEO.

Here’s the problem: Many online reviews are fake.

man with magnet

The Wrong (and Right) Way to Pay for Your FollowersMarch 1, 2018

Is paying for followers good or bad? Read about a sneaky new popularity trend, and disocover the wrong (and right) ways to expand your audiences.

5 Signs You’re Too Busy for Marketing (and What To Do about it)January 10, 2018

People are often eager to “work on their marketing” during dry spells. Check out these five signs you’re too busy for marketing and find out what you can do about it.

How to Create a Strategy for Your Pay-Per-Click AdvertisingJanuary 3, 2018

PPC is a useful way to drive traffic, conversions, and sales. But without a strategy, you might just be throwing money down the Internet drain. 

What Services Should Your Business Consider Outsourcing?December 6, 2017

Outsourcing is often misrepresented. Hiring others to help can be an intelligent business move, saving your company loads of time and money.

How to Use Google+ For Your BusinessNovember 22, 2017

Google+, pronounced “Google Plus”, is a Google social networking platform that can maximize the visibility of a business on Google search pages.

Why the End of the Year Isn’t too Late to Start MarketingNovember 15, 2017

The end of the year can become very hectic due to the holidays, travel, and social gatherings — not to mention budget planning for next year. Many business owners get caught up in their end-of-year management and forget or ignore their marketing efforts.