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Is your marketing team aligned with your business goals? Here are 5 questions you can ask to find out.
The chances that there are reviews floating around about your business on the internet are pretty good. What is your online reputation management strategy?
Video is so popular it’s difficult to keep up with all the ways you can use it. Here is how to tailor your video content to each social platform.
If you’re approaching your marketing email like the rest of your inbox, you’re doing it wrong. Here are 5 tips that can help.
Friends fans finally got a long-awaited reunion special featuring all six original cast members. Here are some marketing takeaways from all the buzz.
You know email marketing is important. Let’s review the email marketing metrics that actually matter and why.
If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.
Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.
Reputation management had an entirely different meaning before the creation of the internet and is a relatively new concept in the grand scheme of things. But now that a large majority of businesses are represented online through social media, Google My Business, and more, reputation management is more important than ever.
Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?