Friends fans finally got a long-awaited reunion special featuring all six original cast members. Here are some marketing takeaways from all the buzz.
You know email marketing is important. Let’s review the email marketing metrics that actually matter and why.
If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.
Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.
Reputation management had an entirely different meaning before the creation of the internet and is a relatively new concept in the grand scheme of things. But now that a large majority of businesses are represented online through social media, Google My Business, and more, reputation management is more important than ever.
Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?
We hate to break it to you, but if you aren’t already using video as part of your digital marketing strategy, you’re a little behind the ball. Here’s just a few reasons why.
People are often eager to “work on their marketing” during dry spells. Check out these five signs you’re too busy for marketing (and find out what you can do about it.)
As we enter the new year, it’s time to start a conversation about growth and your new business goals for the year with your marketing team.
Email automation is an essential tool, but a lot of marketing managers aren’t sure how to get going. Here are some tips.