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Marketing Strategy

10 Points to Consider as You Market in a COVID-19 WorldJuly 15, 2020

Whatever happened to your business, marketing has changed. As you figure things out, consider the following.

The Bounceback: Preparing to Market Your Business after CoronavirusApril 21, 2020

What is your new marketing and advertising plan for the new normal after Coronavirus? It’s time to start your bounceback plan.

Corona beer ad to demonstrate Marketing during Coronavirus

Marketing in the Time of CoronavirusMarch 10, 2020

Marketing or advertising during challenging times seems odd in some ways. After all, you don’t want to seem insensitive.

advertainment on ipad

How to “Madison and Vine” Your Raleigh Business for Successful MarketingAugust 6, 2019

Most Raleigh business owners are not spending the money to place their product in a huge hit film, we thought it might be useful to share some thoughts on what local and smaller companies can do with “advertainment.”

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Tips For Building Thought Leadership Strategy Through Social MediaJuly 30, 2019

Establishing thought leadership in business is more achievable than ever. But how do you manage that on social media?

What's your story instagram caption

5 Content Ideas Your Company Should Absolutely Be Using On InstagramJuly 25, 2019

Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?

Business Man having different choices

Need to Know What Type of Marketing Reaches New Clients the Most?July 18, 2019

The type of marketing you need to reach potential clients can depend on a few things, including the size of your business, where you’re located, the type of industry you’re in, audience demographics, shoe size, and hair color.

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Avoid This Type of Content on Social Media (and Here’s What to Post Instead)February 19, 2019

When posting your content, always keep in mind that it’s important to stick to the values of your business. Always be sincere and original.

presentation at summit

East Coast Marketing Conferences to Attend in 2019February 12, 2019

We are continuously improving upon our marketing skill sets and knowledge base. One way we do this is by attending yearly marketing conferences. Here is a list of East Coast conferences in 2019.


Why You, Dear Marketing Director, Should Work with a Raleigh Marketing AgencyFebruary 5, 2019

Marketing directors have a lot to do at smaller and mid-sized companies. Here’s why you should consider hiring a Raleigh marketing agency to help.