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Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.
Reputation management had an entirely different meaning before the creation of the internet and is a relatively new concept in the grand scheme of things. But now that a large majority of businesses are represented online through social media, Google My Business, and more, reputation management is more important than ever.
Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?
We hate to break it to you, but if you aren’t already using video as part of your digital marketing strategy, you’re a little behind the ball. Here’s just a few reasons why.
People are often eager to “work on their marketing” during dry spells. Check out these five signs you’re too busy for marketing (and find out what you can do about it.)
As we enter the new year, it’s time to start a conversation about growth and your new business goals for the year with your marketing team.
Email automation is an essential tool, but a lot of marketing managers aren’t sure how to get going. Here are some tips.
PPC is a useful way to drive traffic, conversions, and sales. But without a strategy, you might just be throwing money down the Internet drain.
Our world is constantly changing and developing into a crazier place. Let’s discuss how to create an effective marketing plan to align with the changes.
Marketing changes every day, and dental marketing has seen massive changes this year. Let’s go over a few of the ways it has changed and some trends to make a note of as we move into 2021.