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Marketing Strategy

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

B2B Targeting: How to Use Buyer Personas to Build Trust With BusinessApril 6, 2021

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

Reputation Management 101March 9, 2021

Reputation management had an entirely different meaning before the creation of the internet and is a relatively new concept in the grand scheme of things. But now that a large majority of businesses are represented online through social media, Google My Business, and more, reputation management is more important than ever.

Marketing vs. Advertising_The DofM Marketing Blog

Do You Know the Difference Between Marketing and Advertising?March 2, 2021

Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?

Why You Need to Add Video to Your Marketing Strategy_DofM Marketing Blog

Why You Need to Add Video to Your Marketing Strategy (Like…Now)February 16, 2021

We hate to break it to you, but if you aren’t already using video as part of your digital marketing strategy, you’re a little behind the ball. Here’s just a few reasons why.

5 Signs You're Too Busy for Marketing (& What To Do About It)

5 Signs You’re Too Busy for Marketing (and What To Do About It)February 2, 2021

People are often eager to “work on their marketing” during dry spells. Check out these five signs you’re too busy for marketing (and find out what you can do about it.)

3 Things to Discuss with Your Raleigh Marketing Agency for the New YearJanuary 13, 2021

As we enter the new year, it’s time to start a conversation about growth and your new business goals for the year with your marketing team.

email automation

Using Email Automation to Improve Your Business and Get ReviewsJanuary 5, 2021

Email automation is an essential tool, but a lot of marketing managers aren’t sure how to get going. Here are some tips.

How to Create a Strategy for Your Pay-Per-Click AdvertisingDecember 29, 2020

PPC is a useful way to drive traffic, conversions, and sales. But without a strategy, you might just be throwing money down the Internet drain. 

How to Create Your 2021 Marketing Plan in this Crazy WorldDecember 8, 2020

Our world is constantly changing and developing into a crazier place. Let’s discuss how to create an effective marketing plan to align with the changes.

The Ways Dental Marketing Has ChangedNovember 17, 2020

Marketing changes every day, and dental marketing has seen massive changes this year. Let’s go over a few of the ways it has changed and some trends to make a note of as we move into 2021.