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Marketing Strategy

The Foundation of Your Marketing and How To Fix it When it’s BrokenSeptember 15, 2020

Marketing is like a house. We often see clients or potential clients who come to us searching for a fix when the harsh truth is, they need a new foundation.

Marketing Your Dental Practice: The 9 Key Steps to Take This YearSeptember 10, 2020

Managing your dental practice is exciting. But getting new business isn’t always easy. To get customers in the door, you will need to do some marketing. But marketing itself isn’t an easy path. There is no silver bullet or “easy” button. Where should North Carolina dentists begin?

dentist chair and tools

5 Critical Ways to Start Marketing Your Dental OfficeAugust 4, 2020

Don’t waste time on marketing tools that don’t perform well for dental offices. Find out the 5 critical ways to get started on marketing your office.

10 Points to Consider as You Market in a COVID-19 WorldJuly 15, 2020

Whatever happened to your business, marketing has changed. As you figure things out, consider the following.

The Bounceback: Preparing to Market Your Business after CoronavirusApril 21, 2020

What is your new marketing and advertising plan for the new normal after Coronavirus? It’s time to start your bounceback plan.

Corona beer ad to demonstrate Marketing during Coronavirus

Marketing in the Time of CoronavirusMarch 10, 2020

Marketing or advertising during challenging times seems odd in some ways. After all, you don’t want to seem insensitive.

advertainment on ipad

How to “Madison and Vine” Your Raleigh Business for Successful MarketingAugust 6, 2019

Most Raleigh business owners are not spending the money to place their product in a huge hit film, we thought it might be useful to share some thoughts on what local and smaller companies can do with “advertainment.”

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Tips For Building Thought Leadership Strategy Through Social MediaJuly 30, 2019

Establishing thought leadership in business is more achievable than ever. But how do you manage that on social media?

What's your story instagram caption

5 Content Ideas Your Company Should Absolutely Be Using On InstagramJuly 25, 2019

Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?

Business Man having different choices

Need to Know What Type of Marketing Reaches New Clients the Most?July 18, 2019

The type of marketing you need to reach potential clients can depend on a few things, including the size of your business, where you’re located, the type of industry you’re in, audience demographics, shoe size, and hair color.