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Marketing Strategy

5 Questions To Ask Your Marketing Team to Ensure Business Alignment_DofM Free Marketing Advice Blog

5 Questions to Ask Your Marketing Team to Ensure Business AlignmentSeptember 21, 2021

Is your marketing team aligned with your business goals? Here are 5 questions you can ask to find out.

Is An Online Reputation Management System Right For You?September 7, 2021

The chances that there are reviews floating around about your business on the internet are pretty good. What is your online reputation management strategy?

Video Content on Each Social Platform | DofM Free Marketing Advice

How to Optimize Video Content for Each Social PlatformAugust 24, 2021

Video is so popular it’s difficult to keep up with all the ways you can use it. Here is how to tailor your video content to each social platform.

5 Rules for Writing a Kick Ass Email_DofM Free Marketing Advice_8.17.2021

5 Rules for Writing a Kick-Ass EmailAugust 17, 2021

If you’re approaching your marketing email like the rest of your inbox, you’re doing it wrong. Here are 5 tips that can help.

Friends Reunion Influencer Marketing_DofM Free Marketing Advice 6.8.2021

The One Where The DofM Found Teachable Moments in the Friends Reunion SpecialJune 8, 2021

Friends fans finally got a long-awaited reunion special featuring all six original cast members. Here are some marketing takeaways from all the buzz.

Skip the Fluff: 5 Email Marketing Metrics That MatterMay 11, 2021

You know email marketing is important. Let’s review the email marketing metrics that actually matter and why.

How to Narrow Down Your Target AudienceMay 4, 2021

If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

B2B Targeting: How to Use Buyer Personas to Build Trust With BusinessApril 6, 2021

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

Reputation Management 101March 9, 2021

Reputation management had an entirely different meaning before the creation of the internet and is a relatively new concept in the grand scheme of things. But now that a large majority of businesses are represented online through social media, Google My Business, and more, reputation management is more important than ever.

Marketing vs. Advertising_The DofM Marketing Blog

Do You Know the Difference Between Marketing and Advertising?March 2, 2021

Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?