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Lead Generation

email marketing

How to Build Your Email Marketing ListAugust 28, 2018

Email marketing is still one of the most effective ways to reach your customers. Here are some ways to focus on building your email lists.

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Aligning Sales and Marketing: Our Lessons LearnedApril 27, 2016

Marketing and sales are like peanut butter and jelly. But they don’t always like to work together.

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Marketing with Shop Local RaleighJanuary 8, 2015

We met recently with Jennifer Martin, executive director of Shop Local Raleigh, to talk about marketing for small businesses.

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Working with Your Friends: How to Mix Business with PleasureAugust 14, 2014

We find doing business with friends can be beneficial to both sides. Of course, you don’t want to screw up either the friendship or partnership. So here are a few tips for this mix-and-match.

email

5 Best Practices for Effective Email MarketingJune 2, 2014

A study suggests that email marketing is as effective if not more than social media, such as Facebook and Twitter. But only when done correctly.

Customer Marketing: Know Your Customers (and How to Reach Them)March 18, 2014

Until you really know your customer and their needs, you’re not getting the most out of your marketing efforts.

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Get Your Learn On: Five Triangle Places to Learn about MarketingDecember 17, 2013

Planning to learn more about marketing for your Raleigh business in 2014? Here are five places to do so.

Pay-Per-Click Ads 101: Explaining PPC for Your Raleigh BusinessOctober 30, 2013

Pay-per-click, or PPC, is something many Raleigh business owners have heard of, but some aren’t sure how to start, whether it’s a good idea or how it works.

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Lead Generation for Raleigh Businesses in Five StepsJune 4, 2013

Lead generation is tough for Raleigh businesses. Finding good leads is even tougher. Here are five ways to improve your lead generation techniques.

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Five Overlooked Tips for Profitable Lead GenerationMay 7, 2013

Here is our list of principles upon which to build successful lead generation.