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Lead Generation

Skip the Fluff: 5 Email Marketing Metrics That MatterMay 11, 2021

You know email marketing is important. Let’s review the email marketing metrics that actually matter and why.

What Is My Google My Business Profile For, Exactly?February 9, 2021

We’ve given you the step-by-step on how to claim and use your GMB page. So now that you’ve created your profile, what’s next?

What is an E-newsletter, and Why Should Your Business Have One?October 27, 2020

If you’re not already sending a newsletter once or twice a month, it is time to start, and the DofM team is here to help.

Dental Marketing: 5 Amazing Strategies for Finding New PatientsSeptember 1, 2020

Implementing new dental marketing strategies for your office is a great way to see your business grow. Let’s go over the top five that The DofM recommends.

email marketing

How to Build Your Email Marketing ListAugust 28, 2018

Email marketing is still one of the most effective ways to reach your customers. Here are some ways to focus on building your email lists.

teamwork aligning sales and marketing

Aligning Sales and Marketing: Our Lessons LearnedApril 27, 2016

Marketing and sales are like peanut butter and jelly. But they don’t always like to work together.

shop local

Marketing with Shop Local RaleighJanuary 8, 2015

We met recently with Jennifer Martin, executive director of Shop Local Raleigh, to talk about marketing for small businesses.

george golfing

Working with Your Friends: How to Mix Business with PleasureAugust 14, 2014

We find doing business with friends can be beneficial to both sides. Of course, you don’t want to screw up either the friendship or partnership. So here are a few tips for this mix-and-match.

email

5 Best Practices for Effective Email MarketingJune 2, 2014

A study suggests that email marketing is as effective if not more than social media, such as Facebook and Twitter. But only when done correctly.

Customer Marketing: Know Your Customers (and How to Reach Them)March 18, 2014

Until you really know your customer and their needs, you’re not getting the most out of your marketing efforts.