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Graphic Design

The Only Three Reasons You Need to Pay Attention to Graphic DesignAugust 3, 2021

If you’re just slapping any old image on your content, it’s time to rethink your strategy. Here are the only 3 reasons you need to invest in graphic design.

brand on laptop

5 Resources to DIY Image Design for Social Media and Blog PostsApril 23, 2019

Photos and images are a critical part of social media management and some other aspects of your online marketing. While we, of course, recommend working with professionals, we also know a lot of Raleigh business owners need to DIY sometimes.

whiteboard with sticky notes to represent project management

Getting the Results You Want: How to Communicate with Your Marketing FirmApril 9, 2019

Sometimes you are struggling for the words to convey what you mean about a design we’re creating. Here is how to talk to us about the vision you see for your website or project.

Search Engine Optimization: The Good and The BadOctober 7, 2015

SEO (search engine optimization) can be exponentially beneficial for your business. Customizing your site in order to place your business higher in search engine results is a great way for new customers to find you. But some practices can do just the opposite. Here are the good versus bad practices of SEO.

infographic for infographic

5 Reasons You Should Be Using InfographicsJanuary 14, 2014

Infographics present quality information in a visually appealing format and can help marketers and Raleigh business owners maximize their content marketing strategy.

Five Things to Consider Before Designing a Logo for Your Raleigh BusinessOctober 16, 2013

Designing a logo can be overwhelming for Raleigh business owners; there are so many possibilities with colors, shapes, words, images. The DofM offers five things to think about before you design.

stock picture

The Pitfalls of Stock PhotographyMay 28, 2013

We know not every client has the budget or time to get professional photos. But it’s worth considering: We recently came across an example of how stock photography can cause a business to look generic.

Creating a Business Logo: The Foundation of Your BrandNovember 15, 2010

When we speak with our customers about marketing we often use the analogy of building a house. Any good house construction begins with a solid foundation. A company’s logo is the foundation upon which all the visual materials are built.