The type of marketing you need to reach potential clients can depend on a few things, including the size of your business, where you’re located, the type of industry you’re in, audience demographics, shoe size, and hair color.
E-newsletters aren’t super sexy. We get it. But here’s why you should consider spending more time on yours.
Where can you find images online and how do you know if you’re using them legally? Here’s how to source images without neglecting Copyright laws.
Seasonal email campaigns tap into national events to drive sales and increase brand engagement. As the New Year fast approaches, what better time of year is there to look at some seasonal email campaigns to inspire yours?
What started as a good idea many years ago has become a joke, a buzzword, and probably part of your boring meeting bingo card. But we still find plenty of people asking us, “Just what IS this content marketing thing?” So here’s the deal.
So you want to launch a podcast? Podcasting is useful in engaging and connecting with your audience on a more personal level than a blog. Plus, podcasting increases your website traffic and SEO just like blogging, or even more so, in some cases.
Today, we encourage both marketers and clients to strengthen their bond by improving that communication. If you don’t know how to kickstart this process, don’t worry; we’ve laid out the basics for you!
Politics can be something of a gray area for many marketing professionals. How can businesses navigate the choppy waters of today’s political sea without capsizing? Read to find out!
Is paying for followers good or bad? Read about a sneaky new popularity trend, and disocover the wrong (and right) ways to expand your audiences.
If you stay original, answer the question that is being asked, and have credible sources, you will be ahead of your competition and be a top source for information. That’s a quality approach to marketing.