Businesses are expanding their marketing strategies through various social media platforms and reaching audiences they would have never reached before.
Brand awareness is essential for a successful business. Building a product or offering a good service is just half the battle; obviously, you then want customers to buy. How do you manage that?
Many cash-strapped business owners turn to inexpensive, online services for logo design. We don’t recommend those services for many reasons. But one of the most important: more people pay attention to your logo than you think.
Brand positioning should be the backbone of your marketing strategy, and if it isn’t, you may be in trouble. Are you having trouble establishing your brand position? Here are our tips for making your brand stronger than ever.
With the Internet boom came a host of sources claiming, “It’s the end of print advertising!” The experts at the DofM believe that the ideal marketing mix for your business will actually include both online and print marketing elements.
Companies use cultured brands to their advantage in order to market and advertise their promotions, content, and everything in between. So why do you care?
Review sites a big part of search engine rankings. They are also a big part of what your customers expect before they show up at your door — and whether they show up at all.
Every once in a while the difference marketing makes is astronomical. These four examples of product marketing and innovation completely changed the game.
It’s easy for media outlets to hit “delete.” Follow these tips for a readable press release.
GIRL POWER: What we can learn from these ladies’ 3 powerhouse advertisements.