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Top 10 Tips Downloads

Branding

5 Things to Avoid When Managing Your Company’s Social MediaSeptember 20, 2017

Businesses are expanding their marketing strategies through various social media platforms and reaching audiences they would have never reached before.

Sales Funnel

7 Ways to Increase Your Brand Awareness

Brand awareness is essential for a successful business. Building a product or offering a good service is just half the battle; obviously, you then want customers to buy. How do you manage that?

Why It Matters in Marketing: Creating Your Business LogoMay 23, 2017

Many cash-strapped business owners turn to inexpensive, online services for logo design. We don’t recommend those services for many reasons. But one of the most important: more people pay attention to your logo than you think.

brand positioning

5 Tips to Better Position Your Company BrandMay 17, 2017

Brand positioning should be the backbone of your marketing strategy, and if it isn’t, you may be in trouble. Are you having trouble establishing your brand position? Here are our tips for making your brand stronger than ever.

Why Print Should Be Part of Your Marketing PlanSeptember 1, 2016

With the Internet boom came a host of sources claiming, “It’s the end of print advertising!” The experts at the DofM believe that the ideal marketing mix for your business will actually include both online and print marketing elements.

Raking In The Customers With Your Company CultureApril 1, 2016

Companies use cultured brands to their advantage in order to market and advertise their promotions, content, and everything in between. So why do you care?

review site yelp

How to Manage Your Business on Review SitesMarch 23, 2016

Review sites a big part of search engine rankings. They are also a big part of what your customers expect before they show up at your door — and whether they show up at all.

Product Marketing Success StoriesSeptember 30, 2015

Every once in a while the difference marketing makes is astronomical. These four examples of product marketing and innovation completely changed the game.

The 3 Most Important Elements of Writing a Press ReleaseAugust 5, 2015

It’s easy for media outlets to hit “delete.” Follow these tips for a readable press release.

Market #LikeAGirlFebruary 2, 2015

GIRL POWER: What we can learn from these ladies’ 3 powerhouse advertisements.