Lots of our clients ask about building a brand and whether it really matters. Here are some things to know.
With two real-life examples of emails, let’s look at how sales and marketing can work together to better communicate with prospective clients.
Most Raleigh business owners are not spending the money to place their product in a huge hit film, we thought it might be useful to share some thoughts on what local and smaller companies can do with “advertainment.”
Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?
Your résumé should be the best representation of your experience. Here’s how to choose whether to design a chronological or skills-based résumé.
Naming your business is challenging. Whether you’re rebranding or starting from scratch, here are nine top points to consider as you ponder.
In today’s world, most markets are saturated. Especially on social media, how can you position yourself and demonstrate your value?
Branding is a critical tool for any company, but it can be hard to convince those who don’t fully understand it that they need it. Companies often find branding a challenge because it is far less easy to track how many consumers are impacted by it.
So you want to launch a podcast? Podcasting is useful in engaging and connecting with your audience on a more personal level than a blog. Plus, podcasting increases your website traffic and SEO just like blogging, or even more so, in some cases.
Your social media presence is not a one-sided interaction. Internet users have reported their perception of a business’ accountability and availability is strongly influenced by the social media presence. To be successful on the internet you must, of course, post content that captures your audience’s attention.