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Branding

The Science of Standing Out: 7 Questions to As About Your Business

The Science of Standing Out: 7 Questions to Ask About Your BusinessAugust 31, 2021

Keeping up is one thing, but surpassing your competition completely, now that sounds good! Here are a few questions to ask yourself if you really want to stand out.

The First 5 Things a Visitor Should See on Your HomepageAugust 10, 2021

If your website is not producing the conversions you’d like to see, it’s time to reevaluate its contents – starting with the homepage. Here are the first 5 things a visitor should see on your business website’s homepage.

Time For A Rebrand_DofM Free Marketing Advice 6.8.2021

Time to Rebrand? Here’s How You Know.July 27, 2021

A rebrand doesn’t have to mean leaving everything you love about your brand identity behind. But there are times when you need to do a little updating.

Friends Reunion Influencer Marketing_DofM Free Marketing Advice 6.8.2021

The One Where The DofM Found Teachable Moments in the Friends Reunion SpecialJune 8, 2021

Friends fans finally got a long-awaited reunion special featuring all six original cast members. Here are some marketing takeaways from all the buzz.

Logo vs. Branding_DofM Marketing Blog 5.18.2021

Cool Logo, Bro. But What’s Your Brand?May 18, 2021

Your logo is just the tip of the iceberg of your brand strategy – or it should be.

Building and Maintaining a Strong BrandFebruary 4, 2020

Lots of our clients ask about building a brand and whether it really matters. Here are some things to know.

Are Your Sales Communications Turning Away Potential Clients?January 21, 2020

With two real-life examples of emails, let’s look at how sales and marketing can work together to better communicate with prospective clients.

advertainment on ipad

How to “Madison and Vine” Your Raleigh Business for Successful MarketingAugust 6, 2019

Most Raleigh business owners are not spending the money to place their product in a huge hit film, we thought it might be useful to share some thoughts on what local and smaller companies can do with “advertainment.”

What's your story instagram caption

5 Content Ideas Your Company Should Absolutely Be Using On InstagramJuly 25, 2019

Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?

resume format

Marketing Yourself: Which Résumé Format is Right For You?January 15, 2019

Your résumé should be the best representation of your experience. Here’s how to choose whether to design a chronological or skills-based résumé.