While your blog posts should always consist of information relevant to your audience, they are also especially important for your overall SEO.
Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.
Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas.
Let’s look at some of the website trends you should expect for the upcoming year.
Your LinkedIn profile can be a valuable social selling tool, but only if its optimized properly. Here’s how to make your profile work for you.
Reputation management had an entirely different meaning before the creation of the internet and is a relatively new concept in the grand scheme of things. But now that a large majority of businesses are represented online through social media, Google My Business, and more, reputation management is more important than ever.
Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?
YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.
We hate to break it to you, but if you aren’t already using video as part of your digital marketing strategy, you’re a little behind the ball. Here’s just a few reasons why.
We’ve given you the step-by-step on how to claim and use your GMB page. So now that you’ve created your profile, what’s next?