market to make it.
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Operating a successful law firm is a fast-paced job. It’s easy to get caught up in the daily to-do lists when balancing clients with court schedules. But as with any company, it’s important to step back and take a strategic view of the overall business, including its marketing. Marketing is a process, not a project. This not only requires a comprehensive, strategic plan, but also the resources necessary to successfully implement the required tactics.
When we first met with the team at Kelly & West, we learned that like many companies, they do not have an internal marketing department who can devote the time and resources to constantly campaigning for new clients. Enter the full diagnostic and strategy from The Department of Marketing, in which we combine marketing and sales efforts to increase the company’s leads and revenue.
Find out how we become their Department of Marketing.
Overton’s is a locally based outdoor recreation and sports retailer with multiple North Carolina locations. Advertising on television and radio channels is a suitable way for retailers such as this to reach customers about their supply and any sales or specials. Traditionally, such advertising is expensive, and many local retailers are hesitant to take on the cost. In addition, such advertising can be ineffective if placed in the wrong locations. While many retailers know their exact target audience, media organizations do not always make their viewing/listening audiences clear.
Read more to find out the DofM helped buy the right media.
Dentistry is a highly localized, competitive market that can often be difficult to navigate. The business is spread through referrals as well as localities. People want the best dental care that is also conveniently located to them.
With 5 locations across eastern North Carolina, The Dental Care Center needed to increase its digital visibility locally within each market. With an SEO analysis, the best words and phrases are selected to guide possible patients to their closest Dental Care location.
Read the full study to find out how our solutions produced results.
Debt collection is a field that requires not only the best marketing practices but patience. Debt collectors have a bad reputation among some people. Additionally, in the debt collection business, the sales funnel can take years due to the length of contracts. That’s why we took a holistic approach with PRC, combining the marketing and sales efforts to present the company as aligning with customer needs, leading to an increase in leads and revenue.
Find out the results from aligning our marketing efforts with their sales team.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.
