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The Beginner’s Guide to Digital Marketing

Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into digital marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.

What is the purpose of marketing?

The underlying purpose of marketing is to create value for your target audience. Depending on your business, your target audience might be customers, clients, or other businesses. Contrary to popular belief, this value is not always monetary. For example, if you are in the process of searching for a job, you are marketing yourself to employers by presenting the ways you can be of value to their company. At the same time, employers must market themselves in order to recruit potential new hires. There are many ways you can create value for your customers, so the more creative you get with your marketing efforts, the more you’ll stand out against competitors.

What are the different types of marketing?

There are tons of marketing strategies that you can implement. So rather than going over hundreds, we’ll highlight some of the most popular strategies you might encounter. Given the constant presence of technology in today’s society, many businesses choose to execute digital marketing campaigns.

These campaigns may appear on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Email marketing campaigns can be used to reach customers who sign up to receive more information about your product or service. By tailoring your email content to different users within your email list, you can continually remind consumers of various offerings.

You can increase the chances of potential customers finding your website by investing in paid search or implementing search engine optimization (SEO) efforts.

Paid search is quite literally paying for the chance to have an ad for your business displayed on a search engine page. There are paid search options for Google, Bing, and Yahoo. Google AdWords is a popular paid search platform that offers free online courses and certification exams for all to use.

SEO is a way to improve your chances of appearing in organic, or “non-paid” search results. Learning SEO best practices and implementing them with your website can make a difference in the traffic your website brings in.

Many of the technical platforms used for digital marketing efforts provide simple training guides and opportunities to earn your certification. To understand the ins-and-outs of these platforms, these guides and certifications can be a great place to start.

If you’re in search of help with your digital marketing efforts, contact us today for help implementing a campaign. From social media management to paid search, to website development, we’re happy to assist with the growth of your business.