Author Archives: web

Why You Should Avoid Shotgun Marketing

Posting as much as you can, on as many platforms as you can, as often as you can to promote your business or brand may seem like a good way to reach as many people as possible, but we assure you, it is not. This technique of overloading multiple platforms with promotional material is called […]

Avoid Falling Into the Cool Marketing Tool Trap

What types of marketing tools should you be using? Each business should choose based on these considerations.

Search Engine Optimization: The Good and The Bad

SEO (search engine optimization) can be exponentially beneficial for your business. Customizing your site in order to place your business higher in search engine results is a great way for new customers to find you. But some practices can do just the opposite. Here are the good versus bad practices of SEO.

Leveraging Events with Real-Time Media

Using social media can enhance your events and giving insight to your real-time moments adds dimension to your online strategy and also allows you to connect better with your customers.

3 Signs It’s Time to Outsource Your Marketing

As his or her business takes off, the owner must face a decision: keep his or her marketing in house or outsource it to the pros.