Author Archives: Kate Wallace

How to Optimize Video Content for Each Social Platform

Video is so popular it’s difficult to keep up with all the ways you can use it. Here is how to tailor your video content to each social platform.

Time to Rebrand? Here’s How You Know.

A rebrand doesn’t have to mean leaving everything you love about your brand identity behind. But there are times when you need to do a little updating.

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends fans finally got a long-awaited reunion special featuring all six original cast members. Here are some marketing takeaways from all the buzz.

Think You Can’t Use Instagram Stories for Business? Think Again.

Instagram stories were introduced in 2016. Since then, they’ve become a staple for businesses and people alike. Here’s how to use them for your business.

What the Heck is a For You Page? TikTok Demystified.

What the heck is TikTok’s For You Page? Get the break down, and how you can use it for business.

Website Design Trends for 2021

Let’s look at some of the website trends you should expect for the upcoming year.

How To Make YouTube a Part of Your Video Marketing Strategy

YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.