Author Archives: Jennifer Suarez

Which Social Media Platforms Should Your Business Use?

Social media has changed the way we communicate with customers and potential customers. While some use social media only for branding and marketing, others find it a useful tool for customer service and engaging with your client base. Whatever your reasons, your company should have at least one social media account.

3 Business Marketing Lessons Based on Raleigh’s Street Murals

Raleigh’s push for more street murals offers some lessons for how your market your business.

Standout Marketing: 7 Questions to Ask about Your Business

Keeping up is one thing, but surpassing your competition completely, now that sounds good! Here are some thoughts about standing out.

Raleigh Marketing Agency Celebrates With 15th Anniversary Brew

Raleigh marketing agency The Department of Marketing reached its 15th anniversary this month — and the owners are celebrating with a beer.

SEO Mistakes You’re Still Making and Really Need to Stop

False assumptions lead to poor choices when managing your company’s SEO. Let’s look at some common SEO mistakes.

How to “Madison and Vine” Your Raleigh Business for Successful Marketing

Most Raleigh business owners are not spending the money to place their product in a huge hit film, we thought it might be useful to share some thoughts on what local and smaller companies can do with “advertainment.”

Tips For Building Thought Leadership Strategy Through Social Media

Establishing thought leadership in business is more achievable than ever. But how do you manage that on social media?

5 Content Ideas Your Company Should Absolutely Be Using On Instagram

Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?

Need to Know What Type of Marketing Reaches New Clients the Most?

The type of marketing you need to reach potential clients can depend on a few things, including the size of your business, where you’re located, the type of industry you’re in, audience demographics, shoe size, and hair color.

Marketing Strategies: Why You Should Spend More Time and Money on an E-newsletter

E-newsletters aren’t super sexy. We get it. But here’s why you should consider spending more time on yours.