Author Archives: Jennifer Suarez

How to “Madison and Vine” Your Raleigh Business for Successful Marketing

Most Raleigh business owners are not spending the money to place their product in a huge hit film, we thought it might be useful to share some thoughts on what local and smaller companies can do with “advertainment.”

Tips For Building Thought Leadership Strategy Through Social Media

Establishing thought leadership in business is more achievable than ever. But how do you manage that on social media?

5 Content Ideas Your Company Should Absolutely Be Using On Instagram

Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?

Need to Know What Type of Marketing Reaches New Clients the Most?

The type of marketing you need to reach potential clients can depend on a few things, including the size of your business, where you’re located, the type of industry you’re in, audience demographics, shoe size, and hair color.

Marketing Strategies: Why You Should Spend More Time and Money on an E-newsletter

E-newsletters aren’t super sexy. We get it. But here’s why you should consider spending more time on yours.

Marketing Projects: Why Design by Committee Never Works and How to Stop It

Marketing projects often require some input from your team, your managers, and others. After all, design is a collaborative process.

5 Resources to DIY Image Design for Social Media and Blog Posts

Photos and images are a critical part of social media management and some other aspects of your online marketing. While we, of course, recommend working with professionals, we also know a lot of Raleigh business owners need to DIY sometimes.

Avoid These Shady Online Review Schemes

Reviews matter. Reviews create traction and buzz. Reviews raise your ranking on search engines whether it’s Google, Yelp, Trip Advisor, or others.

Getting the Results You Want: How to Communicate with Your Marketing Firm

Sometimes you are struggling for the words to convey what you mean about a design we’re creating. Here is how to talk to us about the vision you see for your website or project.

Up and Coming Apps for your Business

Business apps might just save you and your company from hassle and stress.