Author Archives: George Wallace

5 Best Raleigh Coffee Shops for Working Remotely

Want to step away from the office or home office and get work done? Need a good place to grab a local cup of coffee while enjoying some nice scenery?

9 Things to Keep in Mind When Naming Your Business

Naming your business is challenging. Whether you’re rebranding or starting from scratch, here are nine top points to consider as you ponder.

Why You Should Stop Focusing on SEO

Things are changing, and The DofM has changed its SEO program to go with that. Here are several reasons why we’re not focusing so much on what you might think of as SEO.

How to Position Yourself and Find Your Business’s Niche on Social Media

In today’s world, most markets are saturated. Especially on social media, how can you position yourself and demonstrate your value?

4 Reasons Video Content is Crucial for Your Website

Engaging an audience isn’t easy, and in today’s fast-paced, ever-changing business climate, engagement is more critical than ever. Today, people are always looking for the instant gratification. Many aren’t willing to take the time to read a 5-minute article explaining something or go through an entire instruction packet. The cure for this? Videos.

What Changes to Google Maps Mean for Your Business

You may have noticed the Google map on your Contact Us page isn’t working. If you’re wondering what happened, here’s what’s going on.

Ultrasonic Hearing: A Sci-Fi Approach to Marketing

The Cambridge Analytica privacy breach had many people rethinking their social media use. But few of us feel we can abandon our smartphones, and now, there’s one more way they are listening to you.

Brushing: Why Real Reviews From Your Customers Are More Important Than Ever

More than 90 percent of people check reviews before making a purchase, and 84 percent of people trust those reviews as much as they trust a personal recommendation. Reviews also affect your SEO.

Here’s the problem: Many online reviews are fake.

5 Things to Do after Deciding to Redesign Your Website

Raleigh business owners often come to The DofM ready for a redesign. But then what? We often find people unsure about how they want their website to look or operate. We understand; with so many choices, how do you figure out what you want?

Why Your PPC Campaign Isn’t Working

If your PPC campaign isn’t producing positive results, you’ll end up with a low or no ROI. If you’re already in this boat, or want to avoid falling into it, make sure you’re paying attention to these points.