Author Archives: Ali Smith

Apple’s iOS15 Update in Changing Email Marketing…Starting Now

On September 20, 2021 Apple released iOS15, and the new privacy updates are impacting email marketing in more ways than one. Here’s what you need to know.

5 Questions to Ask Your Marketing Team to Ensure Business Alignment

Is your marketing team aligned with your business goals? Here are 5 questions you can ask to find out.

Is An Online Reputation Management System Right For You?

The chances that there are reviews floating around about your business on the internet are pretty good. What is your online reputation management strategy?

5 Rules for Writing a Kick-Ass Email

If you’re approaching your marketing email like the rest of your inbox, you’re doing it wrong. Here are 5 tips that can help.

The Only Three Reasons You Need to Pay Attention to Graphic Design

If you’re just slapping any old image on your content, it’s time to rethink your strategy. Here are the only 3 reasons you need to invest in graphic design.

How To Build Backlinks: A Newbie-Friendly Strategy

A few weeks ago we shared the “what” and “why” of backlinks, now we’re here with the how. Get beginner-friendly SEO strategies for building backlinks on your website.

Can You Afford to Advertise? Breaking Down the Cost of PPC

Great. Another marketing acronym with an unclear price tag. We’re breaking down what goes in to the cost of PPC – pay per click – to help you determine if it’s right for your business.

Are You Sure You’re On All the Right Social Media Channels?

You may think you know which social media channels are best for your business, but the most recent social media demographics may surprise you.

Building Backlinks is a Dirty Job, But You Gotta Do It

Not sure what backlinks are, or why you need them? Learn the basics and get the information you need to start building your very own backlink strategy.

Patience, Young Grasshopper. Content Marketing is Worth the Wait.

Content marketing is not a campaign, it’s a commitment. It takes most businesses six months to a year to see results from their content marketing strategy. Here are a few ways to speed up that process.