Author Archives: Ali Smith

How To Build Backlinks: A Newbie-Friendly Strategy

A few weeks ago we shared the “what” and “why” of backlinks, now we’re here with the how. Get beginner-friendly SEO strategies for building backlinks on your website.

Can You Afford to Advertise? Breaking Down the Cost of PPC

Great. Another marketing acronym with an unclear price tag. We’re breaking down what goes in to the cost of PPC – pay per click – to help you determine if it’s right for your business.

Are You Sure You’re On All the Right Social Media Channels?

You may think you know which social media channels are best for your business, but the most recent social media demographics may surprise you.

Building Backlinks is a Dirty Job, But You Gotta Do It

Not sure what backlinks are, or why you need them? Learn the basics and get the information you need to start building your very own backlink strategy.

Patience, Young Grasshopper. Content Marketing is Worth the Wait.

Content marketing is not a campaign, it’s a commitment. It takes most businesses six months to a year to see results from their content marketing strategy. Here are a few ways to speed up that process.

How to Narrow Down Your Target Audience

If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.

What in the Actual F**** is Content Marketing?

Content marketing isn’t just a buzz word. It’s a systematic strategy for turning your prospects into customers. Here’s how.

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

How to Optimize Your LinkedIn Profile to Crush Your Sales Goals

Your LinkedIn profile can be a valuable social selling tool, but only if its optimized properly. Here’s how to make your profile work for you.