Email marketing is low-cost, quick and effective. Whether you want to increase the reach of audience, grow the number of subscribers or promote links and products, email marketing can make it all happen. One of the most critical parts of email marketing is your sign-up forms. If you wish to build your email list really quickly, you should know how to make the best use of sign-up forms.
Given below are three key tips that you can use to create better looking sign-up forms, collect more email addresses and make the most of your email marketing campaign.
#1. What Do I Want to Achieve?
Before you start the campaign, you need to know what goals you plan to achieve. The information you’ll ask for entirely depends on what objectives you want to fulfill. There are sign-up forms that ask for only name and email address. There are others that require the user to provide their first name, last name, email and password to register.
Decide carefully the kind of information you actually need. If you ask less than what you need, you won’t be able to fulfill your goals. If you ask more than what you need, you will drive away potential users. Even if you’re looking for more data, you can keep your initial sign-up form simple to capture email addresses quickly. We often recommned first name, last name, email address as the best approach.
#2. What Will My Sign-Up Form Look Like?
The appearance of the sign-up forms has two essential elements – the textual content and the design. While design grabs the users’ attention, what you say will decide whether they will share their personal information with you. Both of these are equally significant. Before you get your sign-up form designed, you can check out some of the most wonderfully designed forms on the web. Some research on your part will also help you express your actual requirements to the designer and the copywriter (whom you hire for the task).
Good newsletter sign-up forms quickly earn the trust of users. They talk about the benefits of subscribing clearly. If you make it evident what users will get by signing up, you can eliminate their confusion and attract more quality sign-ups. Better sign-up forms are those that have big and bold typography. Remember, bright colors and graphics look attractive to the eye. In any case, don’t ignore any kind of usability issues.
#3. Where will I Get it Placed?
Now that you’ve created a better-looking newsletter sign-up form, it’s time to put it in the right place (or places). Studies have proved that the more email capture forms you have on your website, the better it is. Without overdoing it, you can place the form in places where users can see it quickly. The placement of the form should be done in a way not to lose any potential sign-up opportunity.
Since building your email list is not the sole objective of your website, you shouldn’t allow the form to cloud other key elements. Always take a holistic approach so you don’t miss out on other goals or objectives.
Some of the most prominent positions where you can get the sign-up placed include the feature box, top of the sidebar (toward the right as per usability), the footer of the website, the about us page, lightbox pop-up etc. Different locations on your landing page will impact the conversion rates differently. Depending on the industry you cater to, you can do some testing to discover what works best.
A Note about GDPR
You may have heard about GDPR, which affects the email we send to customers in Europe. While similar laws have not yet been passed in the U.S., many experts agree that may come. One best practice to be as compliant as possible: add a checkbox to your email sign-up forms that a user must check. The box says something along the lines of, “By checking this box, I agree to receive email communications from your company.”
If you are certain you have customers in Europe, speak to an attorney to make sure your emails are complying with all laws.