Video blogging, also known as “vlogging”, is a popular way to blog that goes beyond using only text and images to express yourself and share your thoughts with the world.
Business owners in the B2B space might feel nervous about vlogging or using video, but there are many good reasons to do so. (Source: Wordstream.)
- One-third of all online activity is video.
- YouTube has over a billion users, almost one-third of total internet users.
- 45 percent of people watch more than an hour of Facebook or YouTube videos a week.
- 51 percent of marketing professionals worldwide name video as the type of content with the best ROI.
- 59 percent of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- Social video generates 1200 percent more shares than text and images combined.
With vlogging you have the same ease of blogging, you can be yourself. You can enjoy recording your life and know that your audience will enjoy watching rather than reading a long blog post. If you dislike writing, you may find it easier to speak on video.
Creating Video Blog Topics
Business owners who are new to video may feel intimidated not only by the camera but also by the content. Here are some ideas to get your vlog started:
- Interviews – Choose a relevant topic for your viewers and invite an expert on that subject to provide awareness. The interviewer and interviewee will both gain a broader audience from each other’s fanbase.
- “How to” video – Break down a process that is relevant to your business. You might help the audience use your product or explain more information an aspect of your service; this will engage your audience.
- Q&A – Allow your audience to ask you or your business questions on social media. The entire video will consist of you answering questions from your viewers. This will allow your audience to get to know you and your business better.
- Cover an event – Broadcast live video of events that are relevant to your business, audience, or vlog channel. Give your audience perks for following your channel such as watching events live from the comfort of their own home. (Hint: Make sure you publicize it in advance.)
- Documentary – Are you traveling or experiencing something new that relates to your business? Record it. Allow your audience to experience your adventure with you.
- Just talk – This method of blogging is widespread. It can be known as a “video rant,” but it means speaking on a topic on which you can share insights. Your audience can get to know you better and possibly relate to you.
- Behind the scenes – Give your audience an all-access pass on how your business is run or how something works. People love to see “behind the curtain.”
Vlogs give blog readers a new way to experience what they would usually read. The audience feels closer to the vlogger, and the vlogger can gain a larger following. Contact us for help with content for your blog or vlog.