We all know digital marketers want good results when it comes to SEO, and one of the best ways to earn a high ranking is through link building. But, we aren’t going to lie to you: it is difficult, even if you have a perfectly outlined strategy. Getting others to share your link on their site can be a bit tricky.
If you are lucky enough to create viral content, then you shouldn’t have a problem with getting links. If you are part of the majority and haven’t gotten there yet, these other tactics will help you tackle local link building.
Here are five types of links to build and how to do so:
1) Trustworthy links that drive traffic directly to your site.
Think about where your customers are going when they web surf. Forget the sketchy websites; search for sites in good standing with Google. If the site has a good PageRank with Google, then it’s probably safe and a valuable choice.
How To: Check their domain authority score. A high domain authority score indicates a good standing with Google and can help you track the rank strength. You can find DA scores by using Moz. Found one? Good. Reach out to them and send a professional email, telling them what your business and website are all about and request a link on their site. You may be surprised how many people are willing to help.
2) Links that increase local brand awareness.
Getting involved in the community can be a great way to build local links. Not only can you build links, but also relationships within your community as well. It’s great for your reputation!
How To: Network with these other local business by hosting or sponsoring community events. If you’re sponsoring something, they will likely put your logo and a link to your website somewhere on the page. Government and school websites are more powerful “link juice.”
3) Links that are relevant to your business.
What else do your customers enjoy? If you can, find a niche interest that may complement your business and go for it! These niche segments tend to shop within the same markets.
How To: Guest posting can be a valuable way to get people to share links and it can also be a gateway into your own content. Or write a review or testimonial for other business associates. Everyone loves sharing their customer testimonials and they may be willing to give you a link.
4) Links that create controversy.
A little controversy never hurt anyone. We aren’t suggesting you go against everything your business stands for, but it’s okay to get out there and be a little different. Get people talking.
How To: Try influencer marketing or interviewing someone that may strike a chord with your audience. Pick a subject that is universally familiar on which you can form a strong opinion.
5) Links that are diverse.
You want to have links that are diverse in domain and type. You will find diversity in link domains by trying to get several different domains to share your link. Don’t just keep going back to the same websites and expect better SEO results. Also try to get different types of domains to share your link.
How To: Mix it up a bit with social, e-commerce, forum, news sites, etc. The list goes on and on.
*Pro Tip: The position of your link on a page goes a long way also. Stay away from the left bar, right bar, header and footer on the page. The best position for links is right in the center of unique content.
You can increase your level of link building, no matter what industry or business you are in. Contact us if you have any questions regarding link building or SEO in general.