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5 Types of Printed Marketing Materials You Still Need for Your Business

Printed marketing materials cost money — a cost not every Raleigh business owner wants to incur. While online media and marketing are likely the bulk of your marketing budget, your business still needs some printed material for both the sales and marketing departments.

Why Print?
Printed materials are useful when you’re out and about. You can rattle off a URL with great info about your company, but someone may not later check on it. Instead, handing him/her a business card or something that feels more permanent may trigger the reaction you’re seeking. Plus, 56% of customers find print marketing to be the most trustworthy type of marketing. The weight of print seems to lend credibility to your business.

printing press with capital letters

Types of Printed Materials to Use

Here are five kinds of printed things you should consider having on hand and more about why they work.

    1. Business cards. We have many more ways to exchange information about ourselves, but the use of the business card is holding steady. If you network or meet with potential clients/customers, be sure to have a stand-out card ready. Even if he/she throws it in a pile jamming up the second desk drawer, at least it’s there. That way when the person goes looking for your service, he or she will find the card.

    2. Brochures. Not every business needs a brochure, but most sales teams find them useful. After all, you don’t want to come empty-handed to meet people. Brochures give something for people to hold and review. The content in your brochure can offer information about your company and answer a lot of common questions, again giving you credibility.

    3. One-sheets. While a brochure offers more information about you and your company as well as answers, a one-sheet is focused on a particular aspect of your services/offerings. The one-sheet introduces the item and answers questions about it. One-sheets are another useful tool for your sales team.

    4. Infographics. We love to share infographics online, and we heartily recommend you create them for this purpose. But you might also print infographics in some cases. Depending on the content, infographics may make an excellent poster to hang in your lobby or meeting area or serve as a handout during a big sales pitch. Besides, if you’re making the effort to create that content, why not reuse it.

    5. Instructions. Sometimes, it’s just easier for people to follow along on something printed, rather than their tablet or phone. We often encourage clients to print out instructions for how to leave an online review, especially if they have clients who are less familiar with Google, Yelp, and other review platforms.

Bonus: Event materials. If you’re having an event, you must plan for some printing. You’ll probably need fliers, yard signs, banners or other signage. You want to get the word out as much as possible about your event, and printing (in addition to your online efforts) will help.

Do you have questions about created printed materials or need an inexpensive print job? Contact us for help!