Small and medium-sized business owners work hard to make everything happen every single day. But at some point, you realize you just can’t do it all.
About 48% of B2Bs plan on increasing their marketing and digital advertising next year in 2017. Maybe it’s your turn. Technology is constantly changing and with change comes new information and consequently new marketing tactics. Here are 5 signs signaling the time has come for your company to invest in marketing.
1. You don’t have a marketing plan.
This is the starting point for your business and where you produce all your goals and strategies. This includes being familiar with SEO, content creation, social media, web design and more. It is important to have a concrete marketing plan to target audiences and generate new networks to push your company further.
2. Your marketing team consists of you.
Do you find yourself performing almost everything? From creating content, delivering information and responding to customers? Then it is time to invest in marketing and in people who share your vision. Having a solid team will help you navigate all your channels effectively and smoothly.
3. You don’t know what to share.
Despite having so much content you wish to share with your audience, you don’t have a clear view where to start or organize your information. If this is the case, you should start thinking in investing more money in content marketing. Marketing will you provide relevant information that answers your customers questions and needs. After all, our attention span has dropped 4 seconds since 2000, down to 8 seconds — less than a goldfish!
4. You don’t have marketing data.
Technology helps you collect data on new views and leads and more. Don’t have it? That’s another clear sign that your company should invest in marketing. To implement change, you need to capture data and analyze it before making a decision on which way to steer the ship.
5. Your website is outdated.
Is your website older than three years? If the answer is yes, then investing in marketing is your priority now. It takes 50 milliseconds for visitors viewing your website to form their opinion about your company. If they don’t establish reliability within that time frame, it is an uphill trying to attract new audiences. Create a valuable website for your business.
Maybe you have all these tools and techniques, but don’t have time to work on them. Contact marketing agencies like Department of Marketing and we will help you reach your marketing goal. Do we still have your attention? Great — your attention span is longer than a goldfish!