Engaging an audience isn’t easy, and in today’s fast-paced, ever-changing business climate, engagement is more critical than ever. Today, people are always looking for the instant gratification. Many aren’t willing to take the time to read a 5-minute article explaining something or go through an entire instruction packet. The cure for this? Videos. People turn to Youtube for everything nowadays. Here are four other reasons videos are an essential marketing element:
1. SEO. Search Engine Optimization (SEO) is a vital component to consider when creating and maintaining your website. Videos are useful for improving your SEO for many reasons. First, Google’s algorithm incorporates the amount of time a user stays on your site. If you get them interested in watching a video, that time can add up. Youtube is the second largest search engine, after Google. Because Google owns YouTube, embedding videos on your website can largely help with your SEO. According to a Moovly article, you are 53 times more likely to show up on page 1 of Google if you have an embedded video. These statistics make adding video content a no-brainer!
2. Brevity. Creating a video may take more planning and time than writing an article or blog post, but a video can typically explain something far quicker. Sometimes a 5-page article can be summed up in a 30-second video. Some concepts, when put into words, can be clunky and hard to understand, but if you have a demonstration, animated or real, you can get your point across with ease. The same concept can apply to selling a product. The customer may be way more apt to purchase once they’ve seen it in action, rather than just read about it.
3. Engagement. In a world where videos will start playing before a user even clicks on them, videos can engage even the laziest, stubborn viewers. A person has to make a conscious decision to read an article, but if he/she is scrolling past a video and it starts playing, the content may reel them in. Video content is considered active engagement. If a user actively engages with your content, they are much more likely to remember you and your brand.
4. Personality. Video is the best way to show not tell. You can show people interested in your ideas or products what type of people you hire and what type of company you run. Giving your company a personality will help you be relatable and memorable. You’ll stand out from the competition.
Video content is always worth it. It may take time to make a script, film, and edit, but it will pay off for you in the long run. Contact The Department of Marketing and see how we can help you with your videos.