Search Engine Optimization (SEO) is confusing for a lot of business owners. Part of that is because it sounds like some magic we’re doing behind the scenes. Part of that is because you may have heard something years ago that has since changed dramatically.
However, SEO remains a critical part of your marketing. SEO refers to the process of getting your website to appear higher on the list of search results, known as the Search Engine Results Page (SERP). When someone does a Google search, 98 percent of the time they will choose a site from the first page. This is why it is necessary to do things to improve your website’s SEO. Some of these tweaks are things we do to your website, such as making sure it loads quickly, while others are things we do elsewhere.
Here are three more things you should know about Search Engine Optimization:
- It’s an ongoing effort. SEO isn’t a something that can be looked at with the “once and done” mentality. Google updates its algorithms frequently, and your competitors are always changing. It takes time to move your site up on a search engine. Once you reach that top page, you’ll quickly fall back down again if you don’t maintain various SEO efforts. Google likes to keep relevant and newer content there first, so one of the key initiatives is to be adding to your website regularly, such as through blog posts.
- SEO is a lot of little things. Our SEO efforts consist of many little things that make up the big picture, telling Google where and how to put your page. There is no such thing as “the one magic bullet” that will get you on the top spot. Instead, algorithms look at many factors, so we spend hours and hours each month working on those pieces.
Some of these things include:
- Fresh content. Creating your own, good content will keep your site relevant. (Tip: try weekly or bi-weekly blog posts to keep your site fresh.)
- URLs. Make sure your URL is concise and readable with as little repetition as possible.
- Loading speed. Site load time may not seem like a big deal, but in a world where everything is at our fingertips, people get impatient quickly. According to a study done by Akamai, 40 percent of users will abandon a site if it takes more than 3 seconds to load.
- Directories/citations. Some of these are not directories in which you would probably look for something. However, there are more than 150 (and more coming) of these out there, and we want to check, claim, and optimize your profiles on them as one more piece of the SEO puzzle.
- On-site optimization. You may have heard of meta tags, descriptions of your page written for the search engines. Tags and many other things on your site can affect your ranking. Remember, proper meta tags alone are not going to take your site from page 201 to page two.
- No guarantees. No one can guarantee a No. 1 ranking on Google. No one can predict the ever-changing landscape of Google’s algorithm. No one can predict how your competition is going to change. Because of these uncertainties, you should avoid anyone who makes bold promises.
We can help you move the needle. Contact us to learn more.