More Americans than ever before tuned into Super Bowl XLVIII to see who would dominate in football — and in the commercials. These ads are star-studded, funny, heartwarming, and extremely expensive.
Sure, everyone loves a great television ad, but what about the humble print ad? A great print ad can be compelling and captivating with a picture alone. February is a month to cherish what you love, so we wanted to share some of the advertisements we loved in 2013.
Travel ads so often show a beautiful, scenic location, which is lovely, but does that make you stop and think? Probably not. But this ad does. It seems like more of a fun puzzle than a print ad, trying to figure out the message and what city those three-letter codes represent. It’s not until after some thought that you see the small Expedia logo at the bottom. It’s so wonderfully simple, and it takes a whole new spin on an item we often view as a hassle. I bet after seeing this ad you’ll never look at a luggage tag the same, and you’ll think of Expedia in the process.
Two blocks of color and a positive and negative sign are enough to know who is behind this ad. The iconic colors and look of Duracell are immediately recognizable, but the fine print makes you take a closer look. This ad is part of a series, each presenting the positives and negatives of a different family scenario. In this ad, the positive is “Your iPod dock will entertain your family all through the 3-day camping trip” and the negative: “Death by bear mauling is preferable to a 3 day Justin Beiber songathon.” Funny? Yes. Extremely relatable? Yes. It’s a clever take on the positive and negative polarities of a battery, and it ads a little personality to an otherwise unexciting product.
This ad reminds me of that saying “Once you’ve accepted your flaws, no one can use them against you.” It creates an immediate connection with anyone who has ever been exposed to Ikea, because they’re known for having furniture that’s impossible to put together. Ikea knows and embraces their reputation, and what’s more appealing than that? It’s humble and refreshing in that its not even trying to promote a certain product, but it’s giving a subtle nod to their assembly service.
In the day of TV and the Internet, it’s easy to overlook a plain ole’ print ad. A great print ad has to not only grab your attention, but also hold your interest and leave a lasting memory. Certainly not an easy task, but these ads have managed to do just that and more. Who says that you can’t make a big bang with a small buck?