The Department of Marketing

Social Media, Simply Put

Social media enables companies to share information easily and directly with a broad, engaged audience. For marketing purposes, social media uses channels like Twitter, Facebook and Digg to distribute short, creative content. Video, audio clips, photos, blog posts, Tweets and text messages are supplementing — sometimes replacing — traditional, more expensive, media like brochures, direct mail and paid advertising.

This entry was posted in Social Media. Bookmark the permalink. Comments are closed, but you can leave a trackback: Trackback URL.