Search engine optimization (SEO) is the continual process of working toward the highest placement for our clients on search engines. In other words, let’s get your site on the first page of search results. Most people searching the Internet will not go to the second page. Prospects and customers associate prominence with high search engine rankings.
SEO is constantly evolving and recent search engine updates have changed the way Google ranks companies. We keep up with these changes to ensure that we are always performing the best white hat practices in the industry. This means our clients get the biggest bang for their buck.
The Department of Marketing does not have SEO packages. In the SEO world, one size does NOT fit all. We work with our clients within their budget to create a customized strategy that, in conjunction with proper tactics, meets their business objectives.
By combining strategy and best practice SEO tactics, our clients see real measurable results.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.