919.256.3793
or email us: info@TheDofM.com
Top 10 Tips Downloads

Pay Per Click

Pay per click (PPC) is a form of advertising that places client ads on different websites. You only pay if someone clicks on that ad.

Pay-per-click advertising has many advantages:

  • Instant results, delivering qualified traffic from day one. Because of this, a company can pivot its marketing strategy almost instantly and test the demand for new products and services.
  • Drive traffic. Even with high organic rankings, PPC can drive traffic to your business. When paired, PPC and SEO can produce results neither can produce individually.
  • Precision. PPC can be configured to show ads in a specific city and even a certain neighborhood, which can save a company money and guarantee that it reaches the exact target audience.
  • Flexibility. A company can change its budget to compensate for demand or seasonality.
  • Mobile. PPC works on mobile devices. Mobile searches are growing by 2-3% every month. PPC is the most effective way to get your message to mobile users.

Want to learn more? We can create an effective high-returning PPC campaign to fit your company.