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Marketing Strategy

Marketing won’t work if you’re selling to the wrong audience. Or selling them the wrong thing.

Make sure your marketing isn’t a waste of money: start with a strategy. A marketing strategy is figuring out who your audience is and then figuring out what is meaningful to them. Marketing strategies are not “one size fits all” because every brand is different.

Your DofM Marketing Strategy includes:

  • Extensive customer and client research.
  • Uncovering your USP (unique selling proposition).
  • Creating consistent messaging.
  • Establish the right mix of marketing types.