The Department of Marketing

What is Search Engine Marketing?

Search Engine Marketing uses two main strategies.

1) Search Engine Optimization (SEO)
SEO involves enhancing elements of your website, as well as off-site elements like metadata and metatarsi. Through this, we will maximize your site’s relevance and credibility through complex search engine algorithms. Strategic, well-executed search engine optimization effectively brings your site to the top of search results.

2) Pay-Per-Click Marketing (PPC)
PPC marketing allows a site to purchase “sponsored listings” on the side or top of the natural search results. When a searcher clicks through to your website, you are charged a predetermined fee.

 

 

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