Is YOUR Company at the Top of Google, Yahoo, MSN, Ask, Bing and All the Others?
Search Engine Marketing has been the fastest growing marketing channel for the last five years because of its low cost, broad reach and high rate of return. But even in the WEB 2.0 world, many strong companies are missing out on the benefits of search engine marketing. They haven’t developed their game plan yet, at least in terms of online marketing.
The Department of Marketing specializes in, Search Engine Optimization (SEO) and pay-per-click (PPC) management and… {read more}
Search Engine Marketing: Details, Facts, Figures
Search Engine Marketing is largely comprised of two basic strategies.
1)Search Engine Optimization (SEO)
Search Engine Optimization is the process of optimizing on-site elements of a website, as well as off-site elements like metadata and metatags, to maximize your site’s relevance and credibility in terms of search engine algorithms and a group of keywords. Strategic, well-executed search engine optimization effectively brings your site to the top of search results.
2)Pay-Per-Click Marketing (PPC)
Pay-Per-Click (PPC) marketing allows a… {read more}
Search Engine Marketing Statistics
- -74% of people use search engines to research products before buying
- -54% of people use search engines to find the site they buy from
- -Surveys show that 36% of search engine users believe that companies whose sites top search results are the leaders in their field
- -80% of first-time visitors to a website get there as a direct result of search engine queries
- -More than 43% of people who bought on-line found the website via a
Search Engine Marketing