The Department of Marketing

Search Engine Marketing

Is YOUR Company at the Top of Google, Yahoo, MSN, Ask, Bing and All the Others?

 

Search engine marketing is an essential way to reach customers today, yet many strong companies are missing opportunities to maximize their web presence. Your placement in search engine returns matters. The DofM specializes in Search Engine Optimization (SEO) and pay-per-click (PPC) management and Search Marketing Strategy. We can unlock your site’s potential as your best marketing tool. Your website should be your best sales person.

 

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What is Search Engine Marketing?

Search Engine Marketing uses two main strategies.

1) Search Engine Optimization (SEO)
SEO involves enhancing elements of your website, as well as off-site elements like metadata and metatarsi. Through this, we will maximize your site’s relevance and credibility through complex search engine algorithms. Strategic, well-executed search engine optimization effectively brings your site to the top of search results.

2) Pay-Per-Click Marketing (PPC)
PPC marketing allows a site to purchase “sponsored listings” on the side or top of the natural search results. When a searcher clicks through to your website, you are charged a predetermined fee.

 

 

SEO site traffic percentage

SEO Statistics

*74% of people use search engines to research products before buying
*54% of people use search engines to find the site from which they buy
*36% of search engine users said in surveys that they believe companies listed highest on search engines are the leaders in their field
*80% of first-time visitors to a website get there as a direct result of search engine queries
*More than 43% of people who bought on-line found the website via a search engine
*Consumers are nearly five times more likely to buy after seeing search listings versus