The Department of Marketing

Overton’s Makes a Splash with Video Email

The DofM has jumped on board with Overton’s Waterports (www.Overtons.com) to help them go video viral!  Originally partnering on Media Strategy & Promotions, we recently teamed with them utilizing a new technology; Video Email or “VMail”.   By combining video with email communications a powerful medium has been created.  Overton’s utilizes vmail to reach out to their customers announcing events, promotions and sales.  The open rates for vmail versus traditional email are exponentially higher.  Check out this Vmail we created for them to push their upcoming Black Friday Sale the day after Thanksgiving!

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