The Department of Marketing

What We Do

The Department of Marketing offers a full suite of interactive and traditional marketing services. We create custom programs for our client based on their business needs, revenue goals and overall marketing strategy. We pride ourselves on being able to exceed our clients expectations strategically and tactically. If you want your marketing executed well, we hope you’ll consider teaming with the DofM. Here are some of our areas of marketing expertise.

SEM – Search Engine Marketing
Your prospects and customers are on the web looking for products and services. They visit search engines like Google, BING and Yahoo. Where your website appears on those search engines will determine how many potential customers find you each month. We can help to get you to the top of those search engines. The DofM has built a reputation on getting companies websites to the first page of Google, Bing and Yahoo. Whether you need to rank locally in Raleigh, NC or rank nationwide, we have the search engine expertise to get you there and keep you there. Learn More About Search Engine Marketing


Mobile App Design & Development
Does your company need a Smartphone app? How would a mobile app drive new business? Would an iPhone app help communicate with our current customers? If you have asked yourself these questions about app development, it’s time to call the DofM! Whether you are in Raleigh, NC or anywhere in the U.S., we can help. We sit down with our clients and find out IF they need an app and how a mobile app can help their business. We brainstorm about what your app could do, how it can increase sales and strengthen your client relationships. Mobile app development is becoming more affordable and easier to adapt to everyday business and companies like yours. We all realize that mobile apps are the future of mobile marketing, so let us help you determine how to maximize this technology and get ahead of your competition today. Learn More About Mobile App Development


Website Design
Today, your website is the first place customers will go to determine if you are a credible company. A well designed website can be your best salesperson. As award winning website designers, we understand that appearance alone isn’t everything. We know that all things need to tie together to make a powerful website…the look, the navigation, the call to actions and the company message,  all need to work together to strengthen the personality of a site. Whether you are in need of a website for the Raleigh, NC market, want  the ability to sell product through your site or need to compete nationally with market leaders, The DofM is the perfect fit! Learn More About Website Design


icon_brandingAward Winning Graphic Design 
Good graphic design is eye catching, original and straight forward. This comes together when talented designers have a truly in-depth understanding of the client and the task at hand. We have a process in place that all but guarantees fantastic results. We meet with our clients and ask a series of questions about tastes, goals and the competition. Whether your company needs a new logo, marketing materials, brochures, sales sheets or a full branding campaign, you have come to the right place. The DofM is an award winning design firm based in Raleigh, NC and can be a great part of your company’s team.  Learn More About Award Winning Graphic Design


Creative Strategy and Branding
We want customers to see you as the only business in town that can meet their needs. Branding is vital to driving these decisions. Your brand sets you apart from competitors, and we’ll make sure yours is right on target. Creating a branding and marketing strategy that is lock step in tune with business initiatives and revenue goals is key to make sure you are reaching your target customers with a strong marketing message. The DofM excels at creating winning brand strategies. Learn More About Strategy and Branding


Social Media Marketing
Social media allows people to connect and share information on the internet. Sites such as Facebook, Twitter, LinkedIn, YouTube and Instragram have revolutionized the way people stay in touch and find information. The challenge is how to engage with this crowd and not “advertise” to them.  Social Media Marketing is about communication and gaining trust of your customers in their social setting. Is your company utilizing social media networking to increase your business? Learn More About Social Media Marketing


Multimedia  & Video Production
Video can help set you apart from your competitors. We are skilled in the areas of video, audio and animation. Motion and sound have a unique power to captivate audiences; take advantage of the power of marketing through multimedia. From website video and Sales presentations to video email and TV and Radio campaigns, we can help. We can provide video production services in throughout the Southeast including Raleigh, Greensboro, Charlotte and Wilmington, NC. Learn More About Video Production


Local Search Marketing
Every day people are searching online for local businesses. One of the first places people look to find businesses is in the maps section on Google. We are a local search marketing company in Raleigh, NC that can help your business rank higher. Local Marketing is much different than the traditional Search Engine Optimization (SEO) that helps your website to rank higher in organic results. To promote your website locally, there are thousands of directories your company needs to be on, and listed on them correctly! Let us guide you through these waters to create, maintain and increase your local marketing rankings. Learn More About Local Search Marketing


Mobile Marketing
Mobile marketing is reaching the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. According to research almost 40% of consumers who have opted in to receiving promotional emails from a marketer are also responsive to getting promotional messages from these same companies via SMS or text messaging. The findings alone are compelling, but when you factor in that 2012 Cyber Monday saw an increase of 96% in mobile sales from 2011, they become even more eye opening. Learn More About Mobile Marketing


Logo Design
A logo needs to provide an easily recognizable identity for its business. It not only communicates who you are, but what you do. At The DofM, we understand that you need a brand identity that will help carry out the marketing mission for your company. When creating a logo we keep certain principals in mind. The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer’s eye and hold their attention. An effective logo should have the look and feel of “art” to attract attention and provide effective identification. Our award winning designers are anxious to design your company logo. Learn More About Logo Design.


Search Engine Optimization
Search Engine Optimization or SEO as it is often referred to, is an important marketing process used to improve a website or web page’s position in search engines organic placement, particularly on Google. The DofM’s search engine optimization services are unique in their high quality results and proprietary customer portal. Our SEO team is uniquely qualified to handle both on and off site optimization working in unison with content marketing and social media strategies to increase your position and visibility on search engine result pages.
Learn More About Search Engine Optimization