The Department of Marketing offers a full suite of web and traditional marketing services. We can create custom programs for our client partners. We have been in business for over six years and we pride ourselves on being able to meet our client needs strategically, energetically, practically and swiftly.
If you want your marketing game played well, we hope you’ll consider playing with the Department of Marketing. Here are some of our areas of marketing expertise.
SEM – Search Engine Marketing
Every day more and more people are turning to major search engines as their main source to find quality providers of goods and services. Put simply, Search Engine Marketing is the practice of increasing the quantity of quality traffic to your website from search engines. There are two ways to do this.
The first is Search Engine Optimization or SEO. This is often referred as natural or organic search. In general, the higher a site appears in the search engine results list the more visitors it will receive from the search engine. SEO takes into consideration what people are searching for and how search engines work.
The second way to increase site traffic is Pay Per Click or PPC. PPC is the act of paying a search engine for premium placement. In other words, you pay the search engine an agreed upon price each time someone clicks through to your site from their ad. Advertisers bid on keywords pertinent to their target audience. The agreed upon price is called the Cost Per Click or CPC. Most companies do a combination of SEO and PPC but they do not have to be done in conjunction.
Design Services
The Department of Marketing has won more than twenty five awards for design to date. We create logos, design brochures, websites, online banner ads, vehicle graphics, and signage. Our approach to design is one of the things that has set us apart. We begin with a discovery session and we want to know ultimately what your business is about and what kind of visual message will be most appropriate to reach your target audience. Is the business conservative or leading edge? In all instances we want to make sure that materials are clean and will stand the test of time.
Once we have all the facts, we turn them over to our team of award-winning designers who will develop mock ups for customer review. We collaborate with customers on revisions and tweaks until the work is complete. Every design project is a reflection of your business and ours. For that reason it needs to be right, period.
Branding and Strategy
Branding is vital to customer purchase decisions. Your brand is what sets you apart from your competitors. From our point of view, we want customers to see you as the only game in town – the only player whose products or services can possibly meet their needs
Marketing Strategy is the complete range of tactics that help you get your brand into the hearts and minds of your customers and prospects. That’s where purchase decisions are made. And that’s where an effective marketing strategy will embed your brand.
With everything we do at The Department of Marketing, we are highly focused on strategy and highly focused on execution. We work with clients to ensure an intelligent, results-oriented, practical marketing or branding strategy. Then we kick into action, executing the strategy with everything we’ve got.
Multimedia
Multimedia can take your marketing efforts to the next level. The next step up from the world of static websites, brochures and advertising is Multimedia. By utilizing Multimedia we can add video, audio and animation into your current marketing mix. The beauty of Multimedia is that it can be used to truly set you apart from your competition. Motion and sound can capture audience interest in a uniquely powerful way and it can also help to establish a sense of personal contact and communicate credibility and enthusiasm. We have a full range of video, audio, animation and flash capabilities that we’d like to develop to enhance your marketing results.
Our MARKETING SERVICES
The Department of Marketing offers a full suite of web and traditional marketing services. We can create custom programs for our client partners. We have been in business for over six years and we pride ourselves on being able to meet our client needs strategically, energetically, practically and swiftly.
If you want your marketing game played well, we hope you’ll consider playing with the Department of Marketing. Here are some of our areas of marketing expertise.
Every day more and more people are turning to major search engines as their main source to find quality providers of goods and services. Put simply, Search Engine Marketing is the practice of increasing the quantity of quality traffic to your website from search engines. There are two ways to do this.
The first is Search Engine Optimization or SEO. This is often referred as natural or organic search. In general, the higher a site appears in the search engine results list the more visitors it will receive from the search engine. SEO takes into consideration what people are searching for and how search engines work.
The second way to increase site traffic is Pay Per Click or PPC. PPC is the act of paying a search engine for premium placement. In other words, you pay the search engine an agreed upon price each time someone clicks through to your site from their ad. Advertisers bid on keywords pertinent to their target audience. The agreed upon price is called the Cost Per Click or CPC. Most companies do a combination of SEO and PPC but they do not have to be done in conjunction.
The Department of Marketing has won more than twenty five awards for design to date. We create logos, design brochures, websites, online banner ads, vehicle graphics, and signage. Our approach to design is one of the things that has set us apart. We begin with a discovery session and we want to know ultimately what your business is about and what kind of visual message will be most appropriate to reach your target audience. Is the business conservative or leading edge? In all instances we want to make sure that materials are clean and will stand the test of time.
Once we have all the facts, we turn them over to our team of award-winning designers who will develop mock ups for customer review. We collaborate with customers on revisions and tweaks until the work is complete. Every design project is a reflection of your business and ours. For that reason it needs to be right, period.
Branding is vital to customer purchase decisions. Your brand is what sets you apart from your competitors. From our point of view, we want customers to see you as the only game in town – the only player whose products or services can possibly meet their needs
Marketing Strategy is the complete range of tactics that help you get your brand into the hearts and minds of your customers and prospects. That’s where purchase decisions are made. And that’s where an effective marketing strategy will embed your brand.
With everything we do at The Department of Marketing, we are highly focused on strategy and highly focused on execution. We work with clients to ensure an intelligent, results-oriented, practical marketing or branding strategy. Then we kick into action, executing the strategy with everything we’ve got.
Multimedia can take your marketing efforts to the next level. The next step up from the world of static websites, brochures and advertising is Multimedia. By utilizing Multimedia we can add video, audio and animation into your current marketing mix. The beauty of Multimedia is that it can be used to truly set you apart from your competition. Motion and sound can capture audience interest in a uniquely powerful way and it can also help to establish a sense of personal contact and communicate credibility and enthusiasm. We have a full range of video, audio, animation and flash capabilities that we’d like to develop to enhance your marketing results.