Thanks for checking out our News & Blog! It’s nice to know that we don’t just put these up for Google to see. Hopefully you can find some great information in our blog. If you need more marketing advice, you know where to find us!
Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.
Business owners often get going on their business and then think about marketing later. While we don’t advocate that approach, we understand how it happens. But when your business starts to grow (or doesn’t!) and you decide you want marketing, be sure you are fully prepared to commit, because marketing is a long-term relationship.
If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.
Digital marketing has become a need for any successful company. As this trend continues to grow, so does the level of digital marketing fraud. Sadly, scammers are taking advantage of small business owners capitalizing on trends such as SEO, paid search, and web development.
Many cash-strapped business owners turn to inexpensive, online services for logo design. We don’t recommend those services for many reasons. But one of the most important: more people pay attention to your logo than you think.
Brand positioning should be the backbone of your marketing strategy, and if it isn’t, you may be in trouble. Are you having trouble establishing your brand position? Here are our tips for making your brand stronger than ever.
Wondering how you can boost your SEO performance? User experience (UX) might be the reason. Low UX usually presents itself as poor SEO performance and if your users are having a rough experience using your website, then it is easy to see how this translates to low SEO. Here are some UX tips to boost your SEO performance in the coming year.
Get ready folks. Put your creative caps on and let’s discuss some ways to optimize your content marketing and increase your audience reach.
There are many pros and cons to hiring an outside marketing agency for your business. However, in our opinion, the pros outweigh the cons by a lot. Think we’re biased? Read on to find out how you can benefit from hiring a marketing agency.
Sponsorships can be a great way to build brand awareness. Sponsorships also give you the opportunity to give back to the community and make connections that may help your business later. But pick your sponsorship wisely. In order to help you in the process, we put together our do’s and don’ts of sponsoring events.
If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.