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News & Blog

Thanks for checking out our News & Blog! It’s nice to know that we don’t just put these up for Google to see. Hopefully you can find some great information in our blog. If you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

content marketing

7 Ways to Optimize Your ContentApril 26, 2017

Get ready folks. Put your creative caps on and let’s discuss some ways to optimize your content marketing and increase your audience reach.

agency

The Benefits of Hiring a Marketing Agency Instead of an In-House TeamApril 22, 2017

There are many pros and cons to hiring an outside marketing agency for your business. However, in our opinion, the pros outweigh the cons by a lot. Think we’re biased? Read on to find out how you can benefit from hiring a marketing agency.

sponsoring events

The Do’s and Don’ts of Sponsoring EventsApril 12, 2017

Sponsorships can be a great way to build brand awareness. Sponsorships also give you the opportunity to give back to the community and make connections that may help your business later. But pick your sponsorship wisely. In order to help you in the process, we put together our do’s and don’ts of sponsoring events.

target audience

How to Narrow Down Your Target AudienceApril 5, 2017

If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.

brand refresh

TWC Changed to Spectrum. Is it Time for Your Brand Refresh?March 30, 2017

Time Warner Cable. Ugh. You may cringe just reading the words. They are the cable company that everyone loves to hate. But you won’t be hearing that name again because TWC is no more as of this year. We agree with their marketing team for changing the name. But, how do you decide when it is time for a brand refresh?

adwords

7 Tips for Saving Money on AdWordsMarch 21, 2017

In paid search Google Adwords has become the go-to tool, but it’s very easy for things to get very expensive, very quickly when using paid search tools like Adwords. Here are a few tips to help you save money while getting the most out of Adwords.

direct mail

8 Success Secrets of Direct Mail CampaignsMarch 15, 2017

Direct mail is often considered the black sheep of the marketing family, and for all the wrong reasons. There is a common misconception with business owners that direct mail isn’t effective in a digital era, but that is incorrect. Direct mail has many attributes that make it an extremely useful marketing tool. Not sure how to implement an effective DM campaign? Here are our eight success secrets.

followers;apps

9 Tips for How YOU Can Get More Social Media FollowersMarch 8, 2017

With billions of people worldwide now on social media, here are 9 tips that will help you attract more social media followers.

snapchat vs instagram stories

Snapchat vs Instagram Stories. Ding Ding, Round One!March 1, 2017

Social media platforms are evolving almost as fast as new ones are popping up all over the web. The latest evolved platform that has reached your audience is Instagram Stories. This feature allows you to upload video or photo content into a story for 24 hours and then it’s gone. Kind of sounds like Snapchat, right?

live video

Why Your Business Needs to Be Using Live VideoFebruary 22, 2017

Live video is taking over social media. But live streaming isn’t merely a fad that your business can avoid, learn how you can make live video work for you.