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News & Blog

Thanks for checking out our News & Blog! It’s nice to know that we don’t just put these up for Google to see. Hopefully you can find some great information in our blog. If you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

marketing

3 Signs You are Ready to Commit to MarketingJune 21, 2017

Business owners often get going on their business and then think about marketing later. While we don’t advocate that approach, we understand how it happens. But when your business starts to grow (or doesn’t!) and you decide you want marketing, be sure you are fully prepared to commit, because marketing is a long-term relationship.

content

How to Choose the Right Content Management System (CMS) for Your WebsiteJune 14, 2017

If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.

marketing scams

The 5 Warning Signs of Common Marketing ScamsMay 31, 2017

Digital marketing has become a need for any successful company. As this trend continues to grow, so does the level of digital marketing fraud. Sadly, scammers are taking advantage of small business owners capitalizing on trends such as SEO, paid search, and web development.

Why It Matters in Marketing: Creating Your Business LogoMay 23, 2017

Many cash-strapped business owners turn to inexpensive, online services for logo design. We don’t recommend those services for many reasons. But one of the most important: more people pay attention to your logo than you think.

brand positioning

5 Tips to Better Position Your Company BrandMay 17, 2017

Brand positioning should be the backbone of your marketing strategy, and if it isn’t, you may be in trouble. Are you having trouble establishing your brand position? Here are our tips for making your brand stronger than ever.

ux

Why Optimizing Website UX Could Be Your Next SEO SolutionMay 3, 2017

Wondering how you can boost your SEO performance? User experience (UX) might be the reason. Low UX usually presents itself as poor SEO performance and if your users are having a rough experience using your website, then it is easy to see how this translates to low SEO. Here are some UX tips to boost your SEO performance in the coming year.

content marketing

7 Ways to Optimize Your ContentApril 26, 2017

Get ready folks. Put your creative caps on and let’s discuss some ways to optimize your content marketing and increase your audience reach.

agency

The Benefits of Hiring a Marketing Agency Instead of an In-House TeamApril 22, 2017

There are many pros and cons to hiring an outside marketing agency for your business. However, in our opinion, the pros outweigh the cons by a lot. Think we’re biased? Read on to find out how you can benefit from hiring a marketing agency.

sponsoring events

The Do’s and Don’ts of Sponsoring EventsApril 12, 2017

Sponsorships can be a great way to build brand awareness. Sponsorships also give you the opportunity to give back to the community and make connections that may help your business later. But pick your sponsorship wisely. In order to help you in the process, we put together our do’s and don’ts of sponsoring events.

target audience

How to Narrow Down Your Target AudienceApril 5, 2017

If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.