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News & Blog

Thanks for checking out our News & Blog! It’s nice to know that we don’t just put these up for Google to see. Hopefully you can find some great information in our blog. If you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

followers

11 Ways to Gain Social Media FollowersAugust 16, 2017

Social media isn’t as easy as, “If you build it, they will come.” Your tweets are scheduled, your Facebook has a nifty About Me section. You’ve even got some witty status updates, but no one is clicking. If you’re low on followers (or if you seem to be at a stand still), it may be time to rethink your strategy.

headline

The 9 Key Components of an Effective Headline!!!August 9, 2017

Headlines, headlines, read all about it! Copy, blog posts, newsletters, infographics, and more — What do they all need? An attractive headline. Here are the 9 key components of an effective headline.

How to Revamp Your Website and Social Media AccountsAugust 1, 2017

You’ve got a website and are on all the major social media platforms — Facebook, Twitter, Instagram. But does it feel like you’re not getting many leads or much customer engagement? Then it may be time for a revamp.

online review

How to Respond to Online Reviews: The Good and The BadJuly 26, 2017

Customer testimonials have become a gateway into your business. Google, Facebook, Yelp, TripAdvisor — your potential customers are looking at what others are saying. You should always respond and we are going to show you how — for the good and the bad.

How (and Why) to Create Buyer PersonasJuly 19, 2017

One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.

links

5 Ways to Tackle Local Link BuildingJuly 12, 2017

We all know digital marketers want good results when it comes to SEO, and one of the best ways to earn a high ranking is through link building. But, we aren’t going to lie to you: it is difficult, even if you have a perfectly outlined strategy. Getting others to share your link on their site can be a bit tricky.

social media

Avoid These 9 Social Media Marketing MistakesJuly 4, 2017

In the age of technology, it’s no secret that having a strong social media presence can be a powerful tool in the success of your business. Here are 9 social media don’ts to make your social media work for you.

sharing content

The Top 7 Reasons We Aren’t Sharing Your ContentJune 28, 2017

It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.

marketing

3 Signs You are Ready to Commit to MarketingJune 21, 2017

Business owners often get going on their business and then think about marketing later. While we don’t advocate that approach, we understand how it happens. But when your business starts to grow (or doesn’t!) and you decide you want marketing, be sure you are fully prepared to commit, because marketing is a long-term relationship.

content

How to Choose the Right Content Management System (CMS) for Your WebsiteJune 14, 2017

If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.