Thanks for checking out our News & Blog! It’s nice to know that we don’t just put these up for Google to see. Hopefully you can find some great information in our blog. If you need more marketing advice, you know where to find us!
Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.
The Internet. Have you heard of it? We thought so. But maybe you haven’t heard of Internet evolution. The concept isn’t difficult to understand, but we marketers are paying close attention to the different stages. Web 1.0 started it all and Web 2.0 picked up the pieces and turned the Internet into what we know today. Now, we are looking at Web 3.0.
Check out this handy infographic for a general idea of what goes into a blog post, including the need for hyperlinks and plain language.
Size matters — at least in the business world. There are top companies in every industry imaginable and it can be tough for small businesses to get a leg up on the big guys. But there are a few things that can give you a boost on the Big Boys out there.
It’s the approach every agency is trying to take in order to reach your audience. Your average consumer is tired of hearing the “buy me, buy me” advertisements. You have to do more than just advertise, you have to entertain. You have to incorporate advertainment into your marketing strategy.
Put down your book of “new, hip lingo” and turn off Pokemon Go. You don’t have to be someone you’re not. Stay true to yourself and your company values; just try a more non-traditional approach. Here are our 5 tips for marketing to millennials.
While you think about writing messages on social media or creating copy for your ads, it’s important to think about what type of appeal may work for your audience. Appeals are either emotional or informational.
You now have 12 months to make your business better. Here are our suggestions for 12 marketing goals, one per month, for you to work on this year.
Take a peek at our work, our team members, and some of the fun we had this year. Happy New Year to you and your team from ours!
Happy Holidays from our team at the Department of Marketing!
‘Tis the season of good and bad marketing! Check out our mini lists of advertisements that disappointed us in delivering their message.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.