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News & Blog

Thanks for checking out our News & Blog! It’s nice to know that we don’t just put these up for Google to see. Hopefully you can find some great information in our blog. If you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.


7 Tips for Saving Money on AdWordsMarch 21, 2017

In paid search Google Adwords has become the go-to tool, but it’s very easy for things to get very expensive, very quickly when using paid search tools like Adwords. Here are a few tips to help you save money while getting the most out of Adwords.

direct mail

8 Success Secrets of Direct Mail CampaignsMarch 15, 2017

Direct mail is often considered the black sheep of the marketing family, and for all the wrong reasons. There is a common misconception with business owners that direct mail isn’t effective in a digital era, but that is incorrect. Direct mail has many attributes that make it an extremely useful marketing tool. Not sure how to implement an effective DM campaign? Here are our eight success secrets.


9 Tips for How YOU Can Get More Social Media FollowersMarch 8, 2017

With billions of people worldwide now on social media, here are 9 tips that will help you attract more social media followers.

snapchat vs instagram stories

Snapchat vs Instagram Stories. Ding Ding, Round One!March 1, 2017

Social media platforms are evolving almost as fast as new ones are popping up all over the web. The latest evolved platform that has reached your audience is Instagram Stories. This feature allows you to upload video or photo content into a story for 24 hours and then it’s gone. Kind of sounds like Snapchat, right?

live video

Why Your Business Needs to Be Using Live VideoFebruary 22, 2017

Live video is taking over social media. But live streaming isn’t merely a fad that your business can avoid, learn how you can make live video work for you.

web 3.0

Web 3.0: The Next GenerationFebruary 15, 2017

The Internet. Have you heard of it? We thought so. But maybe you haven’t heard of Internet evolution. The concept isn’t difficult to understand, but we marketers are paying close attention to the different stages. Web 1.0 started it all and Web 2.0 picked up the pieces and turned the Internet into what we know today. Now, we are looking at Web 3.0.

what makes a good blog post

What Makes a Good Blog Post?February 7, 2017

Check out this handy infographic for a general idea of what goes into a blog post, including the need for hyperlinks and plain language.


4 Ways Your Company Can Beat the Big GuysFebruary 1, 2017

Size matters — at least in the business world. There are top companies in every industry imaginable and it can be tough for small businesses to get a leg up on the big guys. But there are a few things that can give you a boost on the Big Boys out there.


Madison & Vine – The Creation Of AdvertainmentJanuary 25, 2017

It’s the approach every agency is trying to take in order to reach your audience. Your average consumer is tired of hearing the “buy me, buy me” advertisements. You have to do more than just advertise, you have to entertain. You have to incorporate advertainment into your marketing strategy.


5 Tips for Marketing to Those MillennialsJanuary 18, 2017

Put down your book of “new, hip lingo” and turn off Pokemon Go. You don’t have to be someone you’re not. Stay true to yourself and your company values; just try a more non-traditional approach. Here are our 5 tips for marketing to millennials.