The Department of Marketing

Multimedia on the Internet

There are more videos than ever on the internet, and not just on YouTube.

Fifty years of television have taught us one thing…people would rather watch than read or listen. A video placed on your website has far more power than a television commercial since it is delivered at precisely the right moment: when your viewer is eager to listen to the message.

Studies have shown that people will remember:

  • 10% of what they read
  • 20% of what they hear
  • 50% of what they read, see and hear

 

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