In simple terms, social media enables people and companies to share information easily and directly with a broad, engaged audience. For marketing purposes, social media uses channels like Twitter, Facebook, Digg and the Internet to distribute short, creative "man on the street" content. Video, audio clips, photos, blog posts, Tweets and text messages are new content forms that are supplementing -- sometimes replacing -- traditional, more expensive, media like brochures, direct mail and paid advertising.
What is Social Media?
At its core, social media are ways people use internet-based communications to share information with each other. These include websites, microsites, blogs, Facebook, Twitter and other postings, videos, photo sharing sites, and many other forms of electronic communication. This is the new generation of online communication. What used to be Voicemail, emails and even Instant Messaging has now turned to iphones, blackberry’s, texting, facebook groups and blogging. Is your business on the cutting edge?