A brand is simply a name or symbol or design that is used to identify specific goods and services.

At The DofM, we treat branding aggressively. Branding is not about getting your target market to choose you over the competition. It’s about getting your prospects to see you as the only game in town. We want them to think of you as the only product, service or company that provides a real solution to their problem. It’s that simple.

We’ll make sure your message is clear, lends credibility, motivates buyers and cements loyalty.

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Your brand resides in the hearts and minds of customers, clients and prospects. To succeed in branding, you must understand the needs and wants of your customers and prospects. Only then can you craft the brand to address their needs emotionally and experientially.

At DofM, we huddle with clients, taking time to really understand their customers and the features of their products and services. We may test a marketing strategy through focus groups with prospects. We will modify and revise until we get it right.

Strategy is a set of actions designed with a goal in mind. When a team is down 6 points with three minutes left in the game, they plan a strategy to score a touchdown. For our clients, we adjust play by play, keeping the goal in mind to give them the best chance for that winning score.

When we set strategy with clients, we never take our eye off the ball. Usually that’s increased sales, greater market share, client awareness or business growth. Sometimes clients know exactly what they want and have a good sense of how to get there. Some don’t. We’ll help with that.

Effective strategies are agile, nimble and flexible. They change over time, according to competitive shifts and market conditions. The goals never change, but smart strategists shift their game plan – sometimes several times – to reach the results they want.

At DofM, we start the process with brainstorming. We help clients see approaches they may not have envisioned before. We narrow down our playbook to the smartest ideas available, considering budget, resources, practicality, timeliness and the market.

Almost without exception, some parts of the strategy outperform others. Where the strategy needs more muscle, we regroup with our clients and revise. As we get closer to the goal, we may adjust the strategy several more times, tightening our focus, incorporating what we’ve learned and strengthening our execution.

We expect shifts in the strategy from the outset, so we adjust quickly, efficiently and intelligently.  We don’t make the mistake of adhering to a plan because it’s approved.  We keep clients informed about progress and recommending changes as circumstances require.
Strategy is a team effort and we pride ourselves on being good teammates for all of our clients.