The Department of Marketing

Category: Branding and Strategy

Our Take On Branding

Strategy Slide1_Crossword

A brand is simply a name or symbol or design that is used to identify specific goods and services.

At The DofM, we treat branding aggressively. Branding is not about getting your target market to choose you over the competition. It’s about getting your prospects to see you as the… {read more}

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Your Brand

Strategy Slide4_street signs

Your brand resides in the hearts and minds of customers, clients and prospects. To succeed in branding, you must understand the needs and wants of your customers and prospects. Only then can you craft the brand to address their needs emotionally and experientially.

At DofM, we huddle with clients, taking… {read more}

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Strategy. Agility. Results.

Strategy Slide2_Circle Chart

Strategy is a set of actions designed with a goal in mind. When a team is down 6 points with three minutes left in the game, they plan a strategy to score a touchdown. For our clients, we adjust play by play, keeping the goal in mind to give them… {read more}

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