The Department of Marketing

Branding & Strategy

Our Take On Branding

A brand is simply a name or symbol or design that is used to identify specific goods and services.

At The DofM, we treat branding aggressively. Branding is not about getting your target market to choose you over the competition. It’s about getting your prospects to see you as the only game in town. We want them to think of you as the only product, service or company that provides a real solution to their problem. It’s that simple.

We’ll make sure your message is clear, lends credibility, motivates buyers and cements loyalty.

    (source)

    Strategy Slide4_street signs

    Your Brand

    Your brand resides in the hearts and minds of customers, clients and prospects. To succeed in branding, you must understand the needs and wants of your customers and prospects. Only then can you craft the brand to address their needs emotionally and experientially.

    At DofM, we huddle with clients, taking time to really understand their customers and the features of their products and services. We may test a marketing strategy through focus groups with prospects. We will modify and revise until we get it right.

    Strategy Slide2_Circle Chart

    Strategy. Agility. Results.

    Strategy is a set of actions designed with a goal in mind. When a team is down 6 points with three minutes left in the game, they plan a strategy to score a touchdown. For our clients, we adjust play by play, keeping the goal in mind to give them the best chance for that winning score.

    When we set strategy with clients, we never take our eye off the ball. Usually that’s increased sales, greater market share, client awareness or business growth. Sometimes clients know exactly what they want and have a good sense of how to get there.… {read more}