The Department of Marketing

Mobile Website v. Mobile App

Does your business need a mobile website or a mobile app? Figure out the pros and cons of each using this infographic.
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Three Important Rules for Designing A Website that Converts

Designing a website is like creating a blueprint for your house: It’s important to keep the end result in mind. For example, when building a house, it’s important to consider curb appeal. But it’s equally important to consider functionality and be purposeful in the layout.
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Five Overlooked Tips for Profitable Lead Generation

While working with businesses, we notice a a lot of techniques that aren't successful. Here is our list of principles upon which to build successful lead generation.
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Stop Stuffing ‘you know what’ into Your Business Website

When you talk to designers and marketers about creating your business website, you're going to hear a lot of things you “gotta” do and you'll probably make a list of things you “wanna” do. But when it's all said and done, many business owners end up looking back at the things they “coulda” done or “shoulda” done.
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Best Practices for 2013

Creating an effective SEO content strategy is a niche in itself. As search engine algorithms change, SEO is all about going back to the basics. Today, quality SEO is more consumer-oriented. If you’re not sure where to start in helping … {read more}

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Outsourced Marketing Can be Cost-Effective

Outsourcing your marketing may sound counterintuitive. But you can save between 12 to 17 % in business expenditure by using a marketing agency instead of doing the same work in-house. Surprised? Check out these five reasons why outsourced marketing can … {read more}

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Content Marketing: Annoying Buzzwords You Should Know

Those silly marketers. They’re always calling themselves “gurus” and spouting phrases like “social media integration,” “reputation management” and “content marketing.” Why do I care?

Yeah, we know. All of these “buzz words” are important in their own right but that … {read more}

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App-solutely Awesome: The Lowdown on Mobile Apps for Your Business

With Valentine’s Day this month, love is in the air. But no matter the time of year, we know some people whose love is directed to the latest cool app on their smartphone or tablet.

Obviously someone loves apps — … {read more}

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2013 New Year’s Resolutions; Gotta Get a Mobile Website

Happy New Year! Our first blog post of 2013 will focus on a red-hot topic in Raleigh, N.C. and throughout the US: mobile websites for business.
If you are like us, you are becoming like one of those antisocial teenagers … {read more}

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Improving Your Rank on Google Places

Millions of people use Google every day to search an extensive variety of things. Considering the enormous amount of people that use Google as their primary search engine, it is imperative that your business ranks high on the Google Places … {read more}

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Social Signals and Google

Every business wants to be at the top of the page whenever someone “Google’s” something related to their field of work. With what seems like a never ending amount of websites for clients to peruse, trying to improve your websites … {read more}

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Interactive Marketing:New Frontier of Marketing but what is it?

Over the past several years, incredible improvements have been made in the marketing field as the use of technology becomes increasingly popular.  With the use of social networking, mobile marketing, web video, blogs, websites, and search engine marketing it seems … {read more}

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Interactive Marketing:New Frontier of Marketing but what is it?

Over the past several years, incredible improvements have been made in the marketing field as the use of technology becomes increasingly popular. With the use of social networking, mobile marketing, web video, blogs, websites, and search engine marketing it seems … {read more}

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The Advantages of Facebook Timeline

Sometimes it feels like Facebook doesn’t know how to ‘leave good enough alone.’ Although the seemingly constant tweaks and changes to Facebook can be enough to drive you crazy, the new Facebook Timeline set up has actually made marketing your … {read more}

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Website Design: Is it better to do it yourself or with a professional?

Whether your business is just starting out or has already been established, it is imperative to have a clean and efficient website. As today’s business world becomes increasingly virtual, making your business accessible technologically should be at the top of … {read more}

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Why Should I Use Social Media Marketing?

Social media is evolving at a rapid pace. Businesses, regardless of their size, are creating strategies to achieve the maximum benefits by marketing on the social web. The question that you actually need to answer is how you can develop … {read more}

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7 Tips to Get Your Facebook Page Ranked Higher in Search Engines

You may be doing a great job to attract the attention of search engines towards your business website. However, SEO doesn’t only extend to traditional websites. It pays great dividends when applied to social media as well. If you have … {read more}

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How to Create a Website That’s Friendly to Your Mobile Users

By 2015, every person on earth will own a mobile device! As the usage of mobile devices continues to increase, mobile marketing brings potential opportunities to grow a business. Retailers and marketers should, therefore, gear up to create websites that … {read more}

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Moving Beyond Facebook Likes: What Users Actually Expect from Brands after Following Business Pages

As soon as companies set up their business pages on Facebook, they seem to be a on a mission to attract thousands of ‘Likes’ in a short span of time. They adopt a wide range of strategies to have more … {read more}

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How to Increase the Views of Your Youtube Videos Almost Overnight

More than 3 billion videos are viewed on YouTube everyday. The best thing about this online marketing channel is that it features a wide demographic (18-54 years old). That means you can easily connect with your target audience, no matter … {read more}

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The Keys to Quality Web Video

One of the latest big buzz’s in the world of online marketing is website video. It reminds of the rush all companies had years ago to put up a website. Businesses were frenzied about getting on the web, they had … {read more}

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You Need to Create a Buzz around Your Small Business, Here’s How to Do It

Good marketing is all about creating a buzz. Though the concept of buzz marketing has been tried and tested for years, it’s now being used in a variety of ways. That’s why your chances of success as a small business … {read more}

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7 Tips to Create a Landing Page That Converts Visitors into Buyers

A landing page is always designed with a view to converting visitors into buyers. But most of the time, it leaves visitors confounded! Why does it happen? It’s simply because you miss out on the essentials of a landing page, … {read more}

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What is In Bound Marketing

Now more than ever, being “found” on the web is crucial.  With each new computer, tablet and smart phone sold consumers are looking for what they need online.  Inbound marketing is a term used to define customers that actively search … {read more}

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The Foundation of Your Brand

When we speak with our customers about marketing we often use the analogy of building a house. Any good house construction begins with a solid foundation. A company’s logo is the foundation upon which all the visual materials are built.… {read more}

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