Corporate and brand performance on social media sites like Facebook can vary widely in terms of the number of fans a brand attracts and in terms of what gets said: in many cased, companies and brands appear on social media because customers or employees complain about them. However, social media can deliver real business benefits. Here’s an example from the Y Marketer Blog. For more social media and Gen Y see who, what, where, when, and Y.
Papa Johns – The first great thing about Papa Johns Facebook Page; you can order a pizza! What a brilliant idea. Buy a pizza from their Facebook Page, pure brilliance. They use their wall more for user comments and not as much news distribution. They do distribute specials on their wall which is a good touch. The cool part of this page is when you get to the tabs. The “In The House Tab” has all the information on all their campaigns and specials. The tab is another medium for their marketing campaigns (which is rare on Facebook). They have both company and user submitted photos which is good and even a poll on the discussions tab.
Social Media Performance on Facebook
Papa Johns – The first great thing about Papa Johns Facebook Page; you can order a pizza! What a brilliant idea. Buy a pizza from their Facebook Page, pure brilliance. They use their wall more for user comments and not as much news distribution. They do distribute specials on their wall which is a good touch. The cool part of this page is when you get to the tabs. The “In The House Tab” has all the information on all their campaigns and specials. The tab is another medium for their marketing campaigns (which is rare on Facebook). They have both company and user submitted photos which is good and even a poll on the discussions tab.