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Continuous Blessings Video
Internet Video Capabilities
We can provide you with internet videos to express specifically what you want your customers to know and do – whether that’s a direct purchase, signing up for regular communications from you, bookmarking your site, etc. Video – especially internet… {read more}
What is Social Media?
At its core, social media are ways people use internet-based communications to share information with each other. These include websites, microsites, blogs, Facebook, Twitter and other postings, videos, photo sharing sites, and many other forms of electronic communication. This is the new generation of online communication. What used to be Voicemail, emails and even Instant Messaging has now turned to iphones, blackberry’s, texting, facebook groups and blogging. Is your business on the cutting edge?
Rudinos
Rudino’s Pizza and Grinders (Rudinos.com) have long been a local favorite as well as a revered client of The DofM, when they came to us to upgrade their website we were excited by the opportunity. It was tough not to… {read more}
Pro Financial Services
Pro Financial Services (www.PFSIns.com) specializes in high risk, high limit disability for top talent in the worlds of sports, entertainment and business. PFS is the leading source of disability coverage that protects high-income professionals from sudden financial loss. PFS came… {read more}
Tir na nOg Irish Pub
Tir na nOg Irish pub (TNN) is located in downtown Raleigh and has long been a local favorite for dining, grabbing a pint and live music. Known for their award winning Sunday Brunch, their Local Beer – Local Band and… {read more}
Angel Mission
Based out of Kansas City, Kansas this subsidiary of God TV, Angel Mission (www.Angel-Mission.org) is a Christian non-profit that focuses on helping Orphans, Widows, drilling wells in Africa and building Life Centers in some of the world’s darkest places. Through… {read more}
Continuous Blessings Foundation
Continuous Blessing Foundation (www.ContinuousBlessings.org) is a Raleigh, NC based non-profit that raises money to meet the needs and create opportunities in the lives of youth in NC. In it’s 3rd year, the CBF has already made a name for itself… {read more}
Armadillo Grill
Armadillo Grill (www.ArmadilloGrill.com) is an award winning, Tex Mex restaurant with locations in downtown Raleigh, Carrboro, Duke Campus and Greenville, NC. Armadillo Grill has been owned and operated in the Triangle since 1993. They combine the highest quality ingredients and… {read more}
A DofM Logo Featured in Logo Lounge Book
For the third time, a Department of Marketing logo has been featured in one of the prestigious Logo Lounge Books. This time, DofM won placement in the Lounge Book’s “Master Library Series” for logo design for the charity… {read more}
Atomic Man
Atomic Leads is an affiliate marketing company based in Raleigh, NC. They were looking for a superhero like “mascot” to add punch to their branding efforts. Atomic Leads wanted to encapsulate strength, power and speed in one illustration. We created… {read more}
Lazy Daze
Ah, Lazy Days at the beach…everyone probably has a memory like this. We had the opportunity to design an iconic logo and signage for a large town house community in Topsail Island, NC. The illustration showcases the owner and his… {read more}
Raleigh Intro Video
Green Planet
Green Planet Catering is a unique catering company that opened in 2008 to address the growing demand for healthy, sustainable, locally grown products. We collaborated with them to design a logo, menus and a content management based website (so they… {read more}
Scrumbot Rugby
Scrumbot.com was founded by a former rugby player and now head coach at Duke. He was frustrated that he couldn’t buy shirts or hats from his former teams. He decided to build web-based stores that would allow players and fans… {read more}
Hyped Tees
Hyped Tees is an up and coming t-shirt brand that we partnered with in 2009 to design their logo. They wanted to create a fun brand that showcased a monkey. This is one of our favorites…who doesn’t love a monkey?… {read more}
Logan Aldridge Foundation
We helped to found the Logan Aldridge Foundation (www.LoganAldridge.com) in 2009 for an amazing young man in Raleigh, NC. Logan lost his left arm in a tragic boating accident at the age of 13. After the accident Logan set out… {read more}
Spotted Salamander
The Spotted Salamander is a South Carolina based art studio. They came to The DofM in search of a unique branding campaign that encompassed their whimsical nature while speaking to their beloved state of South Carolina. The Spotted Salamander is… {read more}
Aldridge Refridgeration
For over 34 years Aldridge, Inc. (www.AldridgeOnline.com) has served the supermarket, environmental and cold storage industry. Providing design, construction, installation, sales and service of supermarket refrigeration equipment, display cases, walk-in coolers/freezers and refrigerated/controlled environment warehouses. We designed a logo, marketing… {read more}
Your Top 5
What are your Top 5 Favorite movies? Your Top 5 favorite beers?
Your Top Five (www.YourTopFive.com) is a Triangle-based, entertainment-focused web destination that enables visitors to vote on hot topics of local and national interest, suggest their own ideas… {read more}
Pinehurst’s Villas at Forest Hills Chooses The DofM
The Villas at Forest Hills is a prestigious golf community located in Pinehurst developed by Windjam Development Group. The Department of Marketing has been hired to handle all marketing, advertising and strategy for this luxurious maintenance free town home… {read more}
Our Take On Branding
The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those… {read more}
Your Brand
Your brand resides in the hearts and minds of customers, clients and prospects. It is the sum total of their experiences and perceptions of you or your product, some of which you can influence and some that you cannot. To… {read more}
Multimedia on the Internet
We are sure all of you have started to notice more videos on the internet…more videos on websites…more YouTube like videos in emails…more “how to” video links being shared. I think we are all aware that video is king and… {read more}
Enliven Your Site with Video
Internet video enables you to make your website interactive: actively, lively, engaging. Internet video is emerging as a leading trend in website development, giving sites the visual pop of professional television advertising at a fraction of the cost. Internet video… {read more}
Internet Video Marketing: What Experts Say
“Video delivers nearly three times higher brand awareness and message association, and more than 100 percent higher purchase intent than non-rich media.” – Dynamic Logic MarketNorms Report
“Adding online video into your mix can take a campaign from typical banners… {read more}
Good Design = Good Business
Good design says who your company is… Immediately. Powerfully. Convincingly. Design and messaging are the foundation of every successful marketing campaign. At The Department of Marketing, we make sure that our design concepts are strategic, that our execution is… {read more}
You Look Good, We Look Good
Over the years, The DofM design services have won more than 25 awards from almost every peer governing board in the advertising industry. We work closely with clients to define the look and feel that capture the spirit of… {read more}
We Work WITH You
Our principals, George Wallace and Oliver Spencer, work directly with clients during all phases of our design service process. This means you don’t get passed onto a new hire or a wet behind the ears intern. All of our… {read more}
Carolina Bombers Arena Football
In the wake of the Triangle losing their Arena Football team came The Carolina Bombers. The Bombers were part of the World Indoor Football League and played in Dorton Arena. We were excited to partner and help launch their new… {read more}
Fellowship of Christian Athletes Video
Beyond Expectations
Beyond Expectations (www.LoganAldridge.com) is a very unique story and Logan is an exceptional young man. This motivational speaking company was started by Logan Aldridge and his family after a tragic wakeboarding accident took Logan’s left arm at age 13. Instead… {read more}
Swisher Sales
When veteran salesman, Jeff Swisher decided to hang his shingle and branch out on his own, he engaged us to build a brand that was strong, professional and espoused his personality. Swisher Sales works with best of breed businesses and… {read more}
Yonkers Industries
Yonkers Industries (www.YonkersIndustries.com) specializes in the building of pharmaceutical and biotech facilities including R & D, pilot plants, labs, bulk manufacturing and finished dosage manufacturing, pulp & paper and process manufacturing. The DofM helps Yonkers with interactive, print and marketing… {read more}
Turtle Cove
Turtle Cove is a resort community in Topsail NC that tapped The DofM to create a logo and signage for their new subdivision. We are created a hand drawn logo and illustration that encapsulates the essence of this vacation community.… {read more}
Taproot Land Management
Our friends at Taproot Land Management (www.TaprootNC.com) came to us to help them grow their business. A time tested company that has depended on new business through delivering great results, referrals and hoping someone would see their trucks. They knew… {read more}
Riccobene Associates Family Dentistry
Riccobene Associates Family Dentistry has locations throughout the triangle that specialize in customer service, gentle care and best of breed dental procedures. The DofM is responsible for all of their marketing (search engine optimization, direct mail, ad campaigns, PR, event… {read more}
Lineberry and Company Jewelry
Lineberry and Company (www.LineberryAndCompany.com) has made a name for itself with high quality jewelry and unique custom gifts. They needed a website that would showcase their products and portray them in a light that matched their beautiful creations. Located in… {read more}
Empower Benefits
Empower Benefits is a leader in voluntary benefits and corporate perk programs. They are focused on helping organizations create value-added programs that attract and retain employees. The company is headquartered in Florida with offices in New York and Louisville. The… {read more}
Digital Ad
DigitalAd is a cutting-edge advertising platform that utilizes strategically placed HD flat-screen TV’s that ads in hotel lobbies, restaurants, coffee shops, service centers and other high traffic areas. We partnered with DigitalAd to create a unique media kit to share… {read more}
BrookScapes Landscaping
Brookscapes is a high quality landscape solution servicing Raleigh, Durham, Cary and central North Carolina communities. They specialize in residential landscape design and installation contracting. We were called upon to create a branding campaign to showcase the unique nature of… {read more}
Alliance Medical Solutions
Alliance Medical Solutions is a premier medical device supplier specializing in back and spine care, knee braces and pain management. Alliance looked to The DofM to create a logo that was strong, professional that would allow them to grow their… {read more}
Stonewall Networks
Stonewall Networks, Inc. is an IT security product company founded in 2005. Their main product, Cornerstone Security Management Platform, provides a total security management vision for enterprises. Stonewall needed a branding campaign and marketing one-sheeters that would help showcase their… {read more}
Is YOUR Company at the Top of Google, Yahoo, MSN, Ask, Bing and All the Others?
Search Engine Marketing has been the fastest growing marketing channel for the last five years because of its low cost, broad reach and high rate of return. But even in the WEB 2.0 world, many strong… {read more}
Search Engine Marketing: Details, Facts, Figures
Search Engine Marketing is largely comprised of two basic strategies.
1)Search Engine Optimization (SEO)
Search Engine Optimization is the process of optimizing on-site elements of a website, as well as off-site elements like metadata and metatags, to maximize… {read more}
Search Engine Marketing Statistics
- -74% of people use search engines to research products before buying
- -54% of people use search engines to find the site they buy from
- -Surveys show that 36% of search engine users believe that companies whose
Social Media, Simply Put
In simple terms, social media enables people and companies to share information easily and directly with a broad, engaged audience. For marketing purposes, social media uses channels like Twitter, Facebook, Digg and the Internet to distribute short, creative "man on the street" content. Video, audio clips, photos, blog posts, Tweets and text messages are new content forms that are supplementing -- sometimes replacing -- traditional, more expensive, media like brochures, direct mail and paid advertising.
Social Media Performance on Facebook
Corporate and brand performance on social media sites like Facebook can vary widely in terms of the number of fans a brand attracts and in terms of what gets said: in many cased, companies and brands appear on social media because customers or employees complain about them. However, social media can deliver real business benefits. Here’s an example from the Y Marketer Blog. For more social media and Gen Y see who, what, where, when, and Y.
Papa Johns – The first great thing about Papa Johns Facebook Page; you can order a pizza! What a brilliant idea. Buy a pizza from their Facebook Page, pure brilliance.
Social Media Demographics: Some Facebook Facts
- Facebook projects that 75% of active users will soon be outside of college.
- 56% are female
- 58% have some college education
- 34% work as professionals, executives, sales, education or technical personnel
- Only 12% are full-time students
- In 2006, 36% of Facebook users were 35 or older; that percentage jumped by to 45% in 2007 – a 25% increase.
3DZoo
In today’s marketing world, video is becoming more and more important. Specializing in cutting edge, 3D, HD video production and flash animation, we partnered with 3D Zoo to create a virtual brand that helped them stand out from their competitors.… {read more}
Angel Coffee Logo
Angel Coffee is a spin off idea in the making from the Christian based Angel Mission non-profit. While the idea has been “shelved”, it didn’t stop us from winning multiple awards for the various logos we created for them. The… {read more}
Portfolio Piece 6
Another portfolio piece, another blurb.
Mauris vel metus ipsum. Nulla velit ipsum, sagittis vitae adipiscing nec, gravida dignissim justo. Nunc nisi justo, accumsan sed ullamcorper quis, adipiscing in erat. Suspendisse a sem sed libero sagittis porta mollis quis purus. Morbi… {read more}
Portfolio Piece 5
A small blurb about this project.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nulla facilisi. Praesent interdum rutrum mauris, vel elementum neque tempor eget. Class aptent taciti sociosqu ad litora torquent per conubia nostra,… {read more}
Portfolio Piece 4
This was another project that had these elements:
Ut in leo est. Fusce at arcu vel sem egestas interdum in quis turpis. Fusce id varius mi. Maecenas urna turpis, vestibulum eu ornare quis, consectetur a lorem. Suspendisse potenti. Nunc pharetra… {read more}
Portfolio Piece 3
This project went as follows:
Nam nec erat ac est bibendum consectetur. Praesent ut enim at urna molestie tristique. Nam pretium scelerisque urna, ac iaculis arcu ultrices at. Aliquam mauris sapien, tempor ac vulputate at, posuere eu erat. Etiam ante… {read more}
Lonnie Poole Golf Course
The long wait is over for Wolfpack fans! With the Lonnie Poole Golf Course at NC State, Raleigh now has one of the top Arnold Palmer golf courses in the country. This challenging, British Open style golf course is quickly… {read more}